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Develop Products and Services

The Business Research Company can help you create, test and develop your products and marketing strategies. Approaches range from consumer panels to opinion studies with industry participants and key opinion leaders, and from product creation to longitudinal studies on established offerings. The aim is always to give you actionable information on your market and help you sell more.

Example Projects Have Included:

  • Product Benchmarking:  A mid-sized webdata extraction company wanted to understand why larger clients were choosing other options. We created a study benchmarking ten competitors on criteria such as disparate and similar data functionality, formats, data integration, ease of use, service, price. On the basis of the study the client realised that the superior group work functions and ease of use functions of its competitors were giving them a significant advantage.