The Business Research Company helps you understand your competitors and plan your strategy against them. Financial, strategic, research and development, supplier, customer, marketing, investment, and Merger and Acquisition information are tracked. Analytical frameworks such as SWOTs, gap analysis and competitor benchmarking are used to communicate the implications and help you take action.
Example Projects Have Included:
Competitor Benchmarking: A optoelectronics manufacturer wanted a detailed competitor benchmarking study. A peer group of key competitors was identified and assessed based on parameters including: product pipeline, patents, brand share, revenues, social media presence. Following the study the client was able to gain competitive advantage and improve its industry ranking.