Loading the content... Loading depends on your connection speed!

Email: info@tbrc.info
Shopping Cart - $0.00
Financial Services Competitors Profiling
  • 1. Requirement
  • Requriement

  • A company which was considering entering the private banking/ wealth management space in Myanmar wanted to know about the competition in the country.In particular it wanted to understand for local players and international companies which had already entered the market:
    Products
    Services
    Target markets
    Sales and marketing
    Approximate client base
    Approximate assets under management
  • 2. Solution
  • Solution

  • Competitor Profiles:
    4 local and 2 international competitors were profiled including:
    Services
    Target markets
    Sales and marketing
    Approximate client base
    Approximate assets under management
    SWOT analysis
    Balanced scorecard analysis
  • 3. Methodology
  • Methodology

  • Based on initial investigations and discussions we identified 6 competitors.
    We conducted research on the Competitor through:-
    Secondary research of company websites etc.
    Mystery shopping
    Elicitation techniques to find out additional information
  • 4. Client Benefits & Feedback
  • Client Benefits & Feedback

  • Helped the client to plan their market entry approach.
    The client found the information very helpful in understanding who were the market leaders to be targeted and what their strengths and weaknesses were

Leave a Comment