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Healthcare

Health care market research | The business research company

Healthcare companies face dramatic changes in customer behavior, market dynamics and regulation. The Business Research Company gives healthcare companies the information they need to give better value for patients, improve innovation and reduce the cost and complexity of operating systems.

 

Types of Healthcare Market projects.

The Healthcare market stretches across pharmaceuticals, biotechnology and medical devices (diagnostic and therapeutic). The projects we work on in healthcare fall into five categories.

See Taxonomy and Project Types

Some example projects have included:

  • 1. Prospect Research
  • Requriement

  • A client who is leading developer and manufacturer of human cells used in drug discovery, toxicity testing, stem cell banking, and cell therapy development wanted to understand more about the market for these technologies in China, in particular from the contract research outsourcing market. The report was delivered covering market segmentations, market size, technologies used, present competitors and end users.
  • 2. Market Entry Study
  • Requriement

  • A global pharmaceutical company had a diabetes franchise it expected to achieve strong revenue growth going forward. The product was underpenetrated in the Asia region. It was looking advice on appropriate pricing and market access strategies to drive growth in the APAC region diabetes franchise. TBRC developed a plan of which patient access strategies and pricing initiatives would be optimal to implement for each Asian country.
  • 3. Competitive Analysis
  • Requriement

  • A leading software technology company offering Healthcare Information Systems (HIS) wanted to understand why it was losing market share to a number of smaller competitors. A detailed presentation in PowerPoint on each provider was delivered.
  • 4. Due Diligence
  • Requriement

  • A Japanese client was interested in the organ-on-chip market, a niche product in the US. A detailed report was submitted covering technical description, characteristics and trends, drivers and restraints, global market size including historic and forecast, supply chain, competitive landscape, and end user analysis.