The client is an international construction equipment manufacturer with an established presence in India.
It sells compressors, used to supply power to certain machinery used on construction sites.
It believed that given the expense and usage patterns of this equipment, there was a market for a rental service.
It had successfully launched this rental service in one state and wanted to understand the demand in other locations, as well as identifying potential customers for the service.
TBRC offered the following study to meet the client’s need.
Analysis of the market of the rental service including
Estimated market sizing of the requirement.
Porter’s five forces analysis of the market.
Evaluation of interest of existing and potential clients.
Details of competitor offerings and pricing.
TBRC suggested the following approach
Detailed interviews with current customers to understand the demand for the new service.
Survey of other construction and development companies to identify those interested in the new service.
Secondary research and mystery shopping of other equipment companies to identify competitors for the service, and benchmark pricing and service levels.
4. Client Benefits & Feedback
Based on the qualitative and quantitative information supplied by TBRC the client was able to make the decision to go ahead with its new offering from two additional locations: Bangalore and Delhi, with a view to expanding the offering to other areas in the future.
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