Loading the content... Loading depends on your connection speed!

Email: info@tbrc.info
Shopping Cart - $0.00

Advertising, Public Relations, And Related Services Global Market Analytics 2016

Advertising, Public Relations, And Related Services Global Market Analytics 2016

From $1,250.00

Including: Advertising Agencies, Promotional Products, Public Relations, Direct Mail Advertising, Billboard and Outdoor Advertising, Media Buying Agencies, Media Representative Firms and Print Advertising Distribution.

Covering:  Omnicom Group, WPP, Publicis Groupe, Interpublic and Dentsu.


Clear selection
Description

The advertising, public relations, and related services market comprise establishments offering services for planning, developing, creating and managing advertisement and promotional activities.

The Advertising, Public Relations, And Related Services Market Analytics Report provides strategists, marketers and senior management with the critical information they need to assess the global advertising, public relations, and related services market and compare it with other markets and across geographies.

Reasons to Purchase

  • Outperform competitors using accurate up to date demand-side dynamics information.
  • Identify growth segments for investment.
  • Facilitate decision making on the basis of historic and forecast data and the drivers and restraints on the market.
  • Benchmark performance against key competitors.
  • Develop strategies based on likely future developments.
  • Utilize the relationships between key data sets for superior strategizing.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis.

Description

  • Where is the largest and fastest growing market for advertising, public relations, and related services? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The Advertising, Public Relations, And Related Services Global Market Analytics Report from the Business Research Company answers all these questions and many more.
    The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography. It places the market within the context of the wider advertising, public relations, and related services market, and compares it with other sectors.
  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market and forecasting the future. Drivers and restraints looks at the external factors supporting and controlling the growth of the market.
  • Market segmentations break down market into sub sectors. Segments covered include Advertising Agencies, Promotional Products, Public Relations, Direct Mail Advertising, Billboard and Outdoor Advertising, Media Buying Agencies, Media Representative Firms and Print Advertising Distribution.
  • The regional and country breakdowns section gives the size of the market by geography and compares their historic and forecast growth. It covers all the regions, key developed countries and major emerging markets. It draws comparisons with country populations and economies to understand the importance of the market by country and how this is changing.
  • Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified. Companies covered include Omnicom Group, WPP, Publicis Groupe, Interpublic, Dentsu and Others.
  • The trends and strategies section highlights the likely future developments in the market and suggests approaches companies can take to exploit this.
  • The advertising, public relations, and related services market section of the report gives context. It compares the advertising, public relations, and related services market with other segments of the advertising, public relations, and related services market by size and growth, historic and forecast. It analyses other factors such as Expenditure per capita, Percentage of GDP, Total Enterprises, Total Enterprises Split By Large Enterprises and MSMEs, Average Spending on Advertising, Public Relations and Related Services By Total Enterprises, PR Specialists by Country, Average Advertising, Public Relations and Related Services Market Revenue Per PR Specialist, Total Advertisement Spending, Advertising, Public Relations and Related Services Market Value Versus Total Advertisement Spending, Number Of Advertising Agencies, Average Revenue Per Advertising Agency.
Additional Information
Markets covered:

Advertising Agencies, Promotional Products, Public Relations, Direct Mail Advertising, Billboard and Outdoor Advertising, Media Buying Agencies, Media Representative Firms and Print Advertising Distribution.

Markets compared:

Architectural, Engineering Consultants And Other Related Services, Management Consulting Services, Advertising, Public Relations And Related Services, Scientific Research & Development, Specialized Design Services, Market Research And Other General Professional Services, Photographic Services And Environmental Consulting Services.

Companies mentioned:

Omnicom Group, WPP, Publicis Groupe, Interpublic, Dentsu and Others.

Countries covered:

Australia, Brazil, China, France, Germany, India, Italy, Japan, Spain, Russia, UK, USA.

Regions covered:

Asia, Americas, Europe, Middle East & Africa, Oceania.

Time series:

Five years historic and forecast.

Data:

Ratios of market size and growth to related markets, population, GDP, Total Enterprises, Total Enterprises Split By Large Enterprises and MSMEs, Average Spending on Advertising, Public Relations and Related Services By Total Enterprises, PR Specialists by Country, Average Advertising, Public Relations and Related Services Market Revenue Per PR Specialist, Total Advertisement Spending, Advertising, Public Relations and Related Services Market Value Versus Total Advertisement Spending, Number Of Advertising Agencies, Average Revenue Per Advertising Agency.

Data segmentation:

country and regional splits, market share of competitors, market segments.

Sourcing and Referencing:

Data and analysis throughout the report is sourced using end notes.

Table of Contents
Advertising, Public Relations, And Related Services Market Characteristics 6
Advertising, Public Relations, And Related Services Market Historic Growth 8
Drivers of the Market 9
Restraints on the Market 9
Advertising, Public Relations, And Related Services Market Forecast 11
Drivers of the Market 12
Restraints on the Market 12
Advertising, Public Relations and Related Services Compared With Other Segments Of General Professional Services 14
Global General Professional Services Market, Split By Segments, 2015, $ Billion 14
Architectural, Engineering Consultants and Other Related Services 15
Management Consulting Services 15
Advertising, Public Relations and Related Services 15
Scientific Research & Development Services 15
Environmental Consulting Services 15
Global General Professional Services Market, Historic and Forecast, By Segment, 2011 – 2019 16
Advertising, Public Relations and Related Services Market Regional and Country Comparison 17
Global Advertising, Public Relations and Related Services Market, Split By Region, 2015 17
Global Advertising, Public Relations and Related Services Market, Historic and Forecast Growth Rate, By Region, 2011-2019 19
Global Advertising, Public Relations and Related Services Market, Split By Country, 2015 20
Global Advertising, Public Relations and Related Services Market, Historic and Forecast Growth Rate, Split By Country, 2011-2019 22
Advertising, Public Relations, And Related Services Market Segmentation 24
Advertising, Public Relations, And Related Services Market Size, Split By Segments, 2015, $ Billion 24
Advertising Agencies 25
Promotional Products 25
Print Advertising Distribution 25
Advertising, Public Relations, And Related Services Market Competitors 26
Omnicom Group 27
WPP 28
Publicis Groupe 29
Interpublic 29
Dentsu 30
Advertising, Public Relations, And Related Services Market Key Mergers and Acquisitions 31
Advertising, Public Relations, And Related Services Market Comparison With Macro Economic Metrics 32
Advertising, Public Relations, And Related Services Market Size, Percentage Of GDP, Global 32
Advertising, Public Relations, And Related Services Market Size, Percentage Of GDP, By Country 33
Per Capita Average Advertising, Public Relations and Related Services Expenditure, Global 35
Per Capita Average Advertising, Public Relations and Related Services Expenditure, By Country 36
Advertising, Public Relations, And Related Services Market Comparison With Industry Metrics 38
Total Enterprises, By Country, 2015, Millions 38
Total Enterprises, Split By Large Enterprises and MSMEs, By Country, 2015 39
Average Spending on Advertising, Public Relations and Related Services By Total Enterprises, By Country, 2015, USD ($) 40
Total Advertisement Spending, By Country, 2015 42
Advertising, Public Relations and Related Services Market Value Versus Total Advertisement Spending, By Country, 2015 44
Number Of Advertising Agencies, By Country, 2015 46
Average Revenue Per Advertising Agency, By Country, 2015 47
Advertising, Public Relations, And Related Services Market Trends and Strategies 49
Occasion Based Marketing 49
Innovations In Billboard Advertising 49
Increased Adoption Of Digital Advertisements 49
Professional Services Appendix 51
Abbreviations 57
Currencies 57
Research Inquiries 57
The Business Research Company 57
Executive Summary
The advertising, public relations, and related services market has different categories such as Advertising Agencies, Public Relations (PR) Agencies, Media Buying Agencies, Media Representatives, Outdoor Advertising, Direct Mail Advertising, and Advertising Material Distribution Services.

The advertising, public relations, and related services market is expected to grow to approximately $600 billion in 2019. The biggest driver of this market is expected to be the technological advances in the forecast period. The market will benefit from increasing popularity of social networking, internet penetration and smartphone users. Websites such as Facebook, Instagram, Snapchat and Pinterest are expected to give rise to internet advertising, programmatic advertising and mobile advertising. Increasing internet penetration across the globe, especially among urban and younger population, that will result in rise in demand of professional advertising, public relations, and related services.

The top eight competitors in the market made up more than 10% of the total market share in 2015. Omnicom was the largest competitor with approximately 2% of the market, followed by WPP, Publicis Groupe, Interpublic, Denstu and Havas. The outdoor advertising market is witnessing a shift from traditional billboards to innovative 3D, multi-faceted prismatic billboards. Oversized digital billboards attract the attention of passerbys. Moreover, billboards are being developed to integrate audio visuals to arouse attention and memory of target audiences. Such innovative billboards are being placed to view live events and sports in airports, roads and other means of transportation. For instance, JCDecaux, a leading outdoor advertising firm in the US recreated a scene from the movie A Good Day To Die Hard through its bill board advertisements.
Get Customized Report
Please fill in your details. Our team will get back to you
 
×
25% Discount on all 2016 Reports, Please Send a Quick Enquiry to get the offer.

Contact Us