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Market Research Services Global Market Briefing Outlook 2016

Market Research Services Global Market Briefing Outlook 2016

From $1,000.00

Including – Marketing Research and Public Opinion Polling.

Covering – Nielsen Holdings, WPP, International Data Corporation, Ipsos

Clear selection

Market research services comprise companies that offers services such as aiding in marketing activities, studying and analyzing the market as per client needs and specifications. The market research services market does not include legal services, accounting, and other major general professional services.

Market Research Services Global Market Briefing provides strategists, marketers and senior management with the critical information they need to assess the global market research services.

Reasons to Purchase

  • Get up to date information available on the market research services market globally.
  • Identify growth segments and opportunities.
  • Facilitate decision making on the basis of historic and forecast data and understand the drivers and restraints on the market.
  • Develop strategies based on likely future developments.
  • Gain a global perspective on the development of the market.
Additional information
Markets Covered:

Architectural, engineering consultants and other related services, Management consulting services, Advertising, public relations and related services, Scientific research & development, Market research and other general professional services, Market research and general professional services, Photographic services and environmental consulting services.

Companies mentioned:

Nielsen Holdings, WPP, IDC, Ipsos, GFK, Mintel, Euromonitor International, NPD Group, Researchnow, BCC Research

Geographic scope

Americas, Europe, Asia, Middle East and Africa, Oceania.

Time series:

Five years historic and forecast.


Market value in $ billions.

Data Segmentations:

Regional breakdowns, market share of competitors, key sub segments.

Sourcing and Referencing:

Data and analysis throughout the report is sourced using end notes.

Table Of Contents
Market Research Services Market Characteristics 5
Market Research Services Market Historic Growth 6
Drivers Of The Market 6
Restraints On The Market 7
Market Research Services Market Forecast 8
Drivers Of The Market 8
Restraints On The Market 9
Market Research Services Market Comparison With Other Segments Of General Professional Services 10
Global General Professional Services Market, Split By Segments, 2015, $ Billion 10
Global General Professional Services Market, Historic and Forecast, By Segment, 2011 – 2019 12 Market Research Services Market Regional and Country Comparison 13
Global Market Research Services Market, Split By Region, 2015 13
Global Market Research Services Market, Historic and Forecast Growth, By Region, 2011 – 2019 15
Global Market Research Services Market, Split By Country, 2015 16
Global Market Research Services Market, Historic and Forecast Growth, Split By Country, 2011 – 2019 18
Market Research Services Market Competitors 20 Nielsen Holdings 21
WPP 22
International Data Corporation (IDC) 23
Ipsos 24
GFK 25
Market Research Services Market Key Mergers and Acquisitions 26
Market Research Services Market Trends and Strategies 27
Micro Surveys Replacing Lengthy Surveys 27
Big Data Analytics Aiding Market Research Activity 27
Adoption Of Advanced Technologies 27
Agile Market Research As An Approach 27
Professional Services Appendix 29
Accounting Services 29
Design, Research, Promotional And Consulting Services 29
Architectural, Engineering, And Related Services 29
Specialized Design Services 30
Management Consulting Services 31
Environmental Consulting Services 32
Scientific Research And Development Services 32
Advertising, Public Relations, And Related Services 33
Market Research And Other General Professional Services 33
Photographic Services 34
Legal Services 34
Research Methodology 35
Abbreviations 35
Currencies 35
Research Inquiries 35
The Business Research Company 35
Executive Summary
Market research services comprise marketing research and public opinion polling. Marketing research companies aids businesses in planning and executing marketing strategies to increase market share and revenues.
The market research services market is expected to grow to $108 billion in 2019. With the rise in competition, many companies are looking for continuous feedback from customers to deliver high quality products or services. Research is being used to improve their products, services and improve overall customer experience. Customer satisfaction surveys are also being conducted to enhance customer retention and loyalty levels. They also deliver tangible data to make better business decisions to increase market share and overall revenues. Thus, increasing focus on customer satisfaction to deliver high quality products and services by customers across all industries is expected to drive the market research industry.
The top ten competitors in the market made up to 20% of the total market share in 2015. Nielsen Holdings was the largest competitor with more than 7% of the market, followed by WPP, IDC, Ipsos, GFK and Mintel. Big data, which is initially seen as a threat that could replace for skilled researchers, is turning out to be a critical tool for research companies. It is now becoming complimentary while executing research projects and for researchers working on a large volume of data. Market Research companies are offering analytics solutions to give more robust insights to their clients.
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