Photographic services include processes for creating durable images by recording light or through an electromagnetic radiation by means of an image sensor or chemically by means of a light sensitive photographic film. It includes editing, processing, and presentation pictures as desired by customers. The various photographic services include school portraits, wedding photography, special occasions and event photography.
Photographic Services Global Market Briefing provides strategists, marketers and senior management with the critical information they need to assess the global photographic services.
Reasons to Purchase
- Get up to date information available on the photographic services market globally.
- Identify growth segments and opportunities.
- Facilitate decision making on the basis of historic and forecast data and understand the drivers and restraints on the market.
- Develop strategies based on likely future developments.
- Gain a global perspective on the development of the market.
The photographic services market is classified in the photography studios and commercial photography. Clients of the photographic services market include advertising and PR agencies, news and magazines publishing agencies, hospitals and clinics, event management firms, security and law enforcement organizations and private individuals. In the past, developing photographs was a lengthy and laborious procedure.
The photographic services market is expected to reach around $40 billion in 2019. Widespread sharing of pictures on websites and social networking platforms contributed to the growth in photographic services. Websites such as Facebook, Instagram, Snapchat, and Pinterest has led to increasing trend of sharing images on these platforms to gain social acceptance and popularity among peers. While most images shared on social media are amateur private photographs, professional agencies such as Shutterstock and Getty offer professional images for sale, which can then be used by individuals or companies for advertising in social media.
The photographic services market, with top four competitors, is making up nearly 8% of the total market share in 2015. Lifetouch was the largest competitor with nearly 4% of the market, followed by Getty Images, Studio Alice, and Portrait Innovations. Photographic service providers are opting for online photo sharing websites and photo storage portals to showcase and promote their work and portfolios. Moreover, they are increasingly making use of the social media and blogging to market their services and photographs. Consumers can view photograph son these online platforms and purchase pictures depending on their requirement without having to pay royalty to the picture owner.
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