Specialized design services comprise companies that are involved in planning, designing and administering projects as per client needs and specifications. The specialized design services market does not include architectural, engineering and computer system design services.
Specialized Design Services Global Market Briefing provides strategists, marketers and senior management with the critical information they need to assess the global specialized design services.
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- Get up to date information available on the specialized design services market globally.
- Identify growth segments and opportunities.
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Specialized design services comprises interior design service, industrial design services and graphic design service. Interior Design Service companies primarily engage in planning, designing and administering projects in interior spaces. Industrial Design Services comprises determination of materials, construction mechanism, shape, safety, market appeal, efficiency in production, distribution and maintenance. Graphic Design Service companies are engaged in planning, and designing and managing visual communication to convey specific messages and concepts.
The specialized design services market is expected to grow to $150 billion in 2019. The number of internet users is growing year by year. By 2018, eMarketer estimates, nearly half the world's population or 3.5 billion people will access the internet. Digital advertising spending is expected to increase from $50 billion in 2014 to almost $80 billion by 2018 because of growing online consumer usage rates. These factors are expected to boost the growth of graphic design services for online content marketing.
The top ten competitors in the market made up approximately 2% of the total market share in 2015. Gensler was the largest competitor with near about 1% of the market, followed by HOK, Perkins+Wil and Callison. Digital graphic design services are being widely used to promote brands and products. They are used to define brands, differentiating the brand from its competitors and eliciting responses more effectively than text. Many companies are posting content with graphic images on social media platforms such as Twitter and Facebook to communicate to their target group. Examples include info graphics, and graphic storytelling. According to Content Marketing Institute B2B use of illustrations in content marketing grew from 70% in 2014 to nearly 80% in 2015, thereby indicating an increasing use of graphic design in content marketing.
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