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Services

Services market research | The business research company

Personal, professional and social services increasingly dominate many developed economies. Private and public sector organisations in the services sector increasingly face the same issues as manufactures of integrating greater use of automation and artificial intelligence within their offering, but with the additional challenge of maintaining the personal touch and interactions which are so crucial in delivery of services. The Business Research Company can help services organisations to succeed with comprehensive research advisory services across market selection, competitive strategies, investment analysis and customer acquisition.

Some Example Projects Have Included:

  • 1. Market Entry Study
  • Requriement

  • A client wanted to do a market research study to understand the food delivery market in Dubai to enter the market, become the logistics partner with Uber in order to deliver food and know the breakeven point. The deliverable was in the form of a report. The client was very satisfied with the report as it met their requirement of understanding business feasibility and market entry strategies.
  • 2. Social Listening
  • Requriement

  • The client wanted to understand their digital presence and image in the online space. They wanted to know where all their name was present and what people said about them. A report was delivered containing customer satisfaction across various geographies and properties, overall image on the internet, positive comments and remarks from customers, negative comments and remarks from customers, provided recommendations on service improvement based on feedback across various geographies and properties.
  • 3. Consumer Survey
  • Requriement

  • Faced by a high churn rate in its most profitable corporate customers, a small European utility wished to understand its customers’ perspectives and requirements better. On the basis of this research and other findings the company decided to make significant changes in structure to increase focus on its corporate customers’ demands.
  • 4. Contacts Database
  • Requriement

  • A UK client wanted to improve their contacts database and add email IDs. The client was provided with up to date contacts database with added email IDs, two layer quality checks on data processed, and yearly update of the database to keep it relevant and up-to-date.