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Technology

Market research report | The business research company

Running software, hardware and technology service businesses is as much about people as it is about technology. The Business Research Company uses cross-sector expertise to help technology companies compete and thrive in an industry where the speed of innovation requires the key information in real time.

We cover the whole technology market including software products, services, hardware and telecoms.

 

Types of projects in Technology industry.

  • The projects we work on fall into five categories.

Customer Opinion:

  • Including surveys, focus groups and conjoint analysis covering product and brand preference. Social media monitoring and net promoter scoring are a specialism.

Sales Support:

  • Helping software services companies and other suppliers sell.We help technology companies transition from only selling into the technology function to marketing their offerings throughout the client organisation.

Product Analysis:

  • Product speed, capacity and functionality comparisons.

Competitor Analysis:

  • Benchmarking competitor capabilities and discovering insights into their set up and strategy.

Market Analysis:

  • Updates on the trends which are rapidly changing the technology landscape, and assessments of new market’s size and potential.

Example projects have included:

  • Market research report | The business research company

Prospect Research:

A corporate telecom services client wanted to maximize the impact of its sales team’s meetings by giving them better information on potential clients. A two-person team was set up by TBRC to provide ‘Prospect Profiles‘, of potential corporate clients in the Telecoms market globally, including key technology initiatives, existing vendors and contracts.

  • Market research report | The business research company

Consumer Survey:

A manufacturer of televisions wanted to understand consumer attitudes to Smart TVs in India. We ran a survey of 4,000 consumers, split into 40 segments. The information gave the client a much clearer idea of changing Indian consumer preferences.

  • Market research report | The business research company

Market Entry Study:

A company which had recently entered the Asian cyber security market wanted to understand the best markets and companies to sell to. We delivered a database of the 100 largest companies in Asia by cyber security spend, and their security policies and concerns. The project helped the client focus its marketing effort.

See Taxonomy and Project Types

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