Loading the content... Loading depends on your connection speed!

Email: info@tbrc.info
Shopping Cart - $0.00

Competitive Analysis for a Healthcare IT Company

    • 1. Requirement

Requriement

  • A leading software technology company offering Healthcare Information Systems (HIS) wanted to understand why it was losing market share to a number of smaller competitors.
    Specifically it wanted to know the following for three HIS providers Operations set up
    Sales by product
    Research and Development spend & focus
    Products launched and upgraded, technical specifications
    End user feedback/ market attitude
    Pricing benchmarks
    • 2. Solution

Solution

  • A detailed presentation in PowerPoint on each provider included: Operations centers, geographies, staff
    Revenues split by geography and service line (estimated)
    Products and services on offer and in pipeline
    Research & Development – spend (global and regional) and focus areas (estimated)
    Customer feedback on products
    Social media response
    Approximate pricing benchmarks
    Price/value perception of clients
    • 3. Methodology

Methodology

  • TBRC conducted research on each provider through:-
    Primary research (5+ interviews with senior employees; 5+ interviews with customer hospitals)
    Secondary research (company websites, journals and presentations)
    Social Media monitoring – monitoring comments on consumer discussion forums and professional networking sites
    Delivery of a comprehensive report on the competitor and the threat it posed to the client
    • 4. Client Benefits & Feedback

Client Benefits & Feedback

  • The report on the operations of the providers helped the client to shape its strategic response.
    Primary research revealed a range of important strategic information the client had not been aware of including:
    Lower than expected price points and higher discounts
    Customer perceptions that the smaller companies were more responsive
    Technology development focus areas of the providers
×
30% Discount on all 2016 Reports, Please Send a Quick Enquiry to get the offer.

Contact Us