One of the world’s largest office equipment companies wanted to know more about attitudes to buying office equipment in leading companies, in the US including the following.
Which equipment types were of most interest to purchasers?
What features were purchasers looking for?
How were spending patterns likely to change in the next three years?
Attitudes to the company and its competitor’s brands.
TBRC delivered a detailed report covering:
Drivers and restraints of different equipment categories.
Increases and decreases in equipment budget.
Brand attitudes and opinions.
Results were broken down by geography and sector of respondent to highlight differences
A questionnaire was designed in close collaboration with the client.
Surveying and routing were designed using proprietary software.
Large in-house databases of CIOs and purchase managers globally provided the panel for the research.
Our Market Research Society -trained interviewers used their expertise in interviewing senior level business professionals, c-level executives and technicians.
The client was able to track the project’s progress in real time through an online portal.
Data analysis was conducted in-house and presented to the client.
4. Client Benefits & Feedback
Information from the report influenced:
Sales strategy and investment by geography.
Inputs into the product design based on feature feedback.
Media coverage based on survey results.
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