Competitor Analysis Study

Requirement

The client wanted to understand the customer engagement strategies adopted by its competitors with focus on: Product strategy of target companies Channel and sales strategy of target companies Pricing strategy Customer base of competitors

Solution

Research findings were delivered to the client as a custom report covering information about the competitors in terms of: Product portfolio and product strategies Pricing strategies Distribution landscape Customer landscape Company financials Conclusions and recommendations

Methodology

We conducted research through: Primary research: Senior executives such as product managers, sales managers, marketing heads and other relevant people from the competitor companies Distribution and channel partners of target companies Customers of target companies Secondary research: Resources such as industry associations, journals, company filings, annual reports, and other publicly available information

Client Benefits And Feedback

The client was very satisfied with the information provided about the competitors, which helped it to develop its future business strategy.

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