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Consumer Research

Quantitative Consumer Research

We offer market research surveys and quantitative research support. We are skilled in questionnaire design, online and offline fieldwork, coding, analysis and analytics.

Research

  • Customer satisfaction
  • Customer segmentation & targeting
  • Advertising & branding
  • Product design & development
  • Pricing sensitivity measurement
  • Brand tracking
  • Employee satisfaction
  • Mystery shopping

Services

  • Questionnaire design
  • Questionnaire programming
  • Panel creation and management
  • Online or CATI, using SurveyMonkey or informIT
  • Thousands of c-level business contacts
  • Excel or SPSS delivery
  • Cross tabs
  • Statistical analysis
  • Multivariate, linear, correlation, cluster, factor, conjoint analysis significance testing and linear regression
  • Data visualisation and analysis

Qualitative Consumer Research

We offer market research surveys and qualitative research support. We are skilled in questionnaire design, online and offline fieldwork, coding, analysis and analytics.

Research

  • Customer satisfaction, experience, journey
  • Concept & product testing
  • Brand & advertising testing

Methodologies

  • Gamification
  • Action research
  • Stimulus response
  • Storytelling/ storyboarding
  • Word association

Services

  • Questionnaire design
  • Depth interviews
  • Focus groups
  • Video
  • Online communities
  • Response coding
  • Transcripts and summaries
  • Storyboarding
  • Conceptual analysis
  • Client ready presentation