Digital Advertising Global Market Report 2023 – By Digital Advertising Global Market Report 2023 – By Platform (Mobile Ad (InAPP and Mobile Web), Desktop Ad, Digital TV, Other Platforms), By Ad Format (Digital Display Ad (Programmatic and Nonprogrammatic Transactions, Internet Paid Search, Social Media, Online Video, Other Ad Formats), By Industrial Vertical (Media and Entertainment, Consumer Goods and Retail Industry, Banking, Financial Service and Insurance, Telecommunication IT Sector, Travel Industry, Healthcare Sector, Manufacturing and Supply Chain, Transportation and Logistics, Energy, Power, and Utilities, Other Industrial Verticals) – Market Size, Trends, And Global Forecast 2023-2032 ...(expand)

Digital advertising refers to the services that promote businesses online, such as through search engines, social media, websites, and any other program that can be accessed digitally. Digital advertising helps achieve a variety of business goals across the marketing funnel, ranging from brand awareness to customer engagement, to launching new products and driving repeat sales. For further insights on the digital advertising market, request a sample here

The digital advertising market growth is aided by an increase in the internet user base along with self-service platforms. However, some digital advertising market restraints include growing use of ad blockers. For further insights on the digital advertising market, request a sample here

The digital advertising market is expected to reach $209.43 billion in 2027 at a rate of 3.1%. For further insights on the digital advertising market, request a sample here

The global digital advertising market is segmented as
1) By Platform: Mobile Ad (In-APP and Mobile Web), Desktop Ad, Digital TV, Other Platforms
2) By Ad Format: Digital Display Ad (Programmatic and Non-programmatic Transactions, Internet Paid Search, Social Media, Online Video, Other Ad Formats
3) By Industrial Vertical: Media and Entertainment, Consumer Goods & Retail Industry, Banking, Financial Service & Insurance, Telecommunication IT Sector, Travel Industry, Healthcare Sector, Manufacturing & Supply Chain, Transportation and Logistics, Energy, Power, and Utilities, Other Industrial Verticals
For further insights on the digital advertising market, request a sample here

North America was the largest region in the digital advertising market in 2022. For detailed insights on the largest region's market size and growth rate, request a sample here.

Key competitors in the digital advertising market are, Google Ads, Facebook, Alibaba, Amazon, Baidu, Tencent, Microsoft, Verizon, Twitter, Sina, LinkedIn Corporation, Yahoo! Inc., Conversant, Dentsu Aegis Network, Accenture Interactive, PwC Digital Service, IBM iX, Web Net Creatives, iProspect, WebFX, Disruptive Advertising, Thrive Internet Marketing Agency, Topspot Internet Marketing, PBJ Marketing, Adster Creative, Boostability, 97 Switch, Youtube. For further insights on the digital advertising market, request a sample here.

Major trends influencing the digital advertising market include technological advancements such as AR (augmented reality). These days, advertisers have adopted augmented reality in their advertising strategies to enhance the user experience. For further insights on the digital advertising market, request a sample here.

For detailed insights on the major opportunities and strategies in the digital advertising market, request a sample here.

For detailed insights on digital advertising market's relation to the overall economy and other similar markets, request a sample here.

For detailed insights on the mergers and acquisitions in the digital advertising industry, request a sample here.

For detailed insights on the key dynamics influencing the digital advertising market growth and SWOT analysis of the digital advertising industry, request a sample here.