FAQs

Marketing Automation Global Market Report 2022 – By Component (Software, Services), By Deployment (On-Premises, Cloud), By Organization Size (Small and Medium-Sized Enterprises, Large Enterprises), By Application (Digital Marketing, E-Mail Marketing, Mobile Marketing, Inbound Marketing, Social Media Marketing, Campaign Management, Other Applications), By End-Use (BFSI, Retail, Healthcare, Telecom And IT, Discrete Manufacturing, Government And Education, Other End-Users) – Market Size, Trends, And Global Forecast 2022-2026

What is the definition of the marketing automation market?

The marketing automation market consists of sales of marketing automation software by entities (organizations, sole traders, and partnerships) that helps to identify potential customers, automating the process of nurturing the leads to sales readiness. Marketing automation is the process of employing technologies to automate repetitive marketing processes. When it comes to following up on leads and guiding potential clients through the conversion funnel, automation can save marketers a lot of time. Customer relationship management (CRM) and customer data platform (CDP) software are frequently integrated with marketing automation software.

How will the marketing automation market drivers and restraints affect marketing automation market dynamics? What forces will shape the marketing automation industry going forward?

The marketing automation market growth is aided by the increase in big data and data analytics solutions.

What is the forecast market size of the marketing automation market?

The marketing automation market is expected to reach $9.36 billion in 2026 at a rate of 12.5%.

How is the marketing automation segmented?

The global marketing automation market is segmented -
1) By Component: Software, Services 2) By Deployment: On-Premises, Cloud 3) By Organization Size: Small and Medium-Sized Enterprises, Large Enterprises 4) By Application: Digital Marketing, E-Mail Marketing, Mobile Marketing, Inbound Marketing, Social Media Marketing, Campaign Management, Others 5) By End-Use: BFSI, Retail, Healthcare, Telecom and IT, Discrete Manufacturing, Government and Education, Others

Which region has largest share, and what is the market size and growth by geography according to the marketing automation global market report?

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Who are the key players of the marketing automation market?

Top competitors in the marketing automation market are SAP SE, Salesforce.com Inc., Oracle Corporation, Adobe Inc., Teradata Corporation, HubSpot Inc., SAS Institute Inc., IBM Corporation, Cognizant, Act-On Software Inc., Marketo, Ontraport, Sendinblue, Autopilot, Prospect.io, ActiveCampaign, eTrigue Corporation, Greenrope, Insidesales.Com Inc., Infusionsoft, and SharpSpring Inc.

What are the key trends in the marketing automation market?

Major trends influencing the marketing automation market include personalized content. Customers expect companies to create products based on their preferences and choices in today's digital world. Marketing automation software generally can learn from data, identify purchasing patterns, and make decisions with minimal human intervention. This software automatically recommends appropriate products and services based on customer profiles and online activity. As a result, such software aids businesses in increasing customer engagement, meeting their specific needs, improving business processes, and providing better customer support.

What are the major opportunities in the marketing automation market and the approaches companies can take to take advantage of them?

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How does the marketing automation market relate to the overall economy and other similar markets?

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