The client was interested in assessing America as a potential market for providing corporate banking services. In particular they wanted to know:
Current market size, growth and forecast
Pricing structure for competing
View of executives from the industry
Market attractiveness for a new entrant
Research findings were delivered as a report including:
Detailed findings on the market in America
Market volume and market share
Company profiles of top companies
Highlights of all interviews
15 interviews conducted in America
In depth interviews including both open questions and closed quantitative questions.
Calls recorded or carefully noted with the permission of the respondent.
Information was gathered through relevant sources such as competitor company websites, industry associations, journals etc.
4. Client Benefits & Feedback
The client used the study to plan the market entry strategy into the market.