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Corporate Banking Market Entry Study For America
  • 1. Requirement
  • Requriement

  • The client was interested in assessing America as a potential market for providing corporate banking services. In particular they wanted to know:
    Current market size, growth and forecast
    Market trends
    Competitor scenario
    Pricing structure for competing
    View of executives from the industry
    Market attractiveness for a new entrant
  • 2. Solution
  • Solution

  • Research findings were delivered as a report including:
    Detailed findings on the market in America
    Market trends
    Market volume and market share
    Services
    Consumer base
    Competition
    Company profiles of top companies
    Highlights of all interviews
  • 3. Methodology
  • Methodology

  • Primary Research

    • 15 interviews conducted in America
      In depth interviews including both open questions and closed quantitative questions.
      Calls recorded or carefully noted with the permission of the respondent.

    Secondary Research

    • Information was gathered through relevant sources such as competitor company websites, industry associations, journals etc.
  • 4. Client Benefits & Feedback
  • Client Benefits & Feedback

  • The client used the study to plan the market entry strategy into the market.

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