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Customers For Corporate Banking In France
  • 1. Requirement
  • Requriement

  • Our client from Germany was interested in understanding customers base in France for providing corporate banking services. In particular they wanted to know:
    Potential customers split by age, occupation and industry
    Services they are interested in
    Current market size, growth and forecast
    Market trends
    Competitor scenario
    View of executives from the industry
  • 2. Solution
  • Solution

  • Research findings were delivered as a report including:
    Detailed findings on the market in France
    Market trends
    Top performing industries in France
    Potential customers estimation from each industry
    Market volume and market share
    Services required
    Highlights of all interviews
  • 3. Methodology
  • Methodology

  • Primary Research

    • 15 interviews conducted in France
      In depth interviews including both open questions and closed quantitative questions.
      Calls recorded or carefully noted with the permission of the respondent.

    Secondary Research

    • Gathered information on top performing industries in France
      Each industry was evaluated in detail along with the needs of corporate banking services in those industries
      Competitor services were understood from the bank websites
  • 4. Client Benefits & Feedback
  • Client Benefits & Feedback

  • The client used the study to develop a detailed strategy for customers from different industries. This study helped them to understand their needs in detail also.

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