Our client from Germany was interested in understanding customers base in France for providing corporate banking services. In particular they wanted to know:
Potential customers split by age, occupation and industry
Services they are interested in
Current market size, growth and forecast
View of executives from the industry
Research findings were delivered as a report including:
Detailed findings on the market in France
Top performing industries in France
Potential customers estimation from each industry
Market volume and market share
Highlights of all interviews
15 interviews conducted in France
In depth interviews including both open questions and closed quantitative questions.
Calls recorded or carefully noted with the permission of the respondent.
Gathered information on top performing industries in France
Each industry was evaluated in detail along with the needs of corporate banking services in those industries
Competitor services were understood from the bank websites
4. Client Benefits & Feedback
The client used the study to develop a detailed strategy for customers from different industries. This study helped them to understand their needs in detail also.