Loading the content... Loading depends on your connection speed!

Shopping Cart - $0.00
Pharmaceutical Launch Assessment and Plan
  • 1. Requirement
  • Requriement

  • A client planned to launch a product in a therapy area with high unmet needs.
    Distributors lacked launch experience and faced resource and capability constraints.
    There was a lack of disease awareness amongst consumers and practitioners.
    The client needed to help to ensure a coordinated and effective launch, following a structured launch preparedness process and reflecting the market realities.
  • 2. Solution
  • Solution

  • We conducted a launch readiness assessment to provide transparency on to the local launch preparedness status and identify the key launch gaps.
    A regional launch plan was developed detailing critical activities during the launch and enabling the company to track the progress of launch preparations.
  • 3. Methodology
  • Methodology

  • We conducted a detailed market assessment of the market for the product.
    We studied the regulatory and payer process across key geographies.
    We carried out a number of case studies of successful launches in similar markets and drivers of success.
  • 4. Client Benefits & Feedback
  • Client Benefits & Feedback

  • The client is in the process of a pilot launch of the product in three geographies.
    Thus far the time-to-market and registration processes have aligned with the launch plan

Leave a Comment