A client planned to launch a product in a therapy area with high unmet needs.
Distributors lacked launch experience and faced resource and capability constraints.
There was a lack of disease awareness amongst consumers and practitioners.
The client needed to help to ensure a coordinated and effective launch, following a structured launch preparedness process and reflecting the market realities.
We conducted a launch readiness assessment to provide transparency on to the local launch preparedness status and identify the key launch gaps.
A regional launch plan was developed detailing critical activities during the launch and enabling the company to track the progress of launch preparations.
We conducted a detailed market assessment of the market for the product.
We studied the regulatory and payer process across key geographies.
We carried out a number of case studies of successful launches in similar markets and drivers of success.
4. Client Benefits & Feedback
The client is in the process of a pilot launch of the product in three geographies.
Thus far the time-to-market and registration processes have aligned with the launch plan