Media Industry Overview
The major challenge faced by media companies is the digitalization of all forms of print media and information services. With customers rapidly switching over to social media websites, segments such as film, TV and radio broadcasting are having to redefine their role.
There is also the problem of monetization of social media content. “Content is a king” is a phrase that media companies already know quite well as the key to gaining customers, but every media channel requires a customized approach with meaningful and diverse content to attract users and convert them into customers.
The Business Research Company stands ready to help media companies with solutions by providing information on market trends, customer feedback, opportunities and competitive intelligence along with strategies for success.