Paper, Plastics, Rubber, Wood and Textile Industry Overview

The leather and allied products market consists of sales of leather and allied products by entities (organizations, sole traders and partnerships) that produce leather and allied products. Leather and allied product producers transform hides into leather by tanning or curing and fabricating the leather into products for final consumption, and/or produce similar products from other materials, including products (except apparel) made from "leather substitutes” such as rubber, plastics, or textiles. Rubber footwear, textile luggage, and plastic purses or wallets are examples of "leather substitute" products included in this market. The leather and allied products market is segmented into leather footwear; non-leather footwear; leather luggage, hand bags and other goods; non-leather luggage, hand bags and other goods and leather tanning. The global leather and allied products market is expected to grow from $291.11 billion in 2020 to $336.21 billion in 2021 at a compound annual growth rate (CAGR) of 15.5%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $468.93 billion in 2025 at a CAGR of 9%. Asia Pacific was the largest region in the global leather and allied products market, accounting for 42% of the market in 2020. Western Europe was the second largest region, accounting for 27% of the global leather and allied products market. Africa was the smallest region in the global leather and allied products market. Increasing demand for online shopping is expected to drive the leather and allied products market. Manufacturers can now sell their products on a larger platform than before, which will increase their customer base geographically driving the growth of the leather and allied products market. In countries such as India, for instance, e-commerce portals have boosted the sales of these products by giving larger exposure to producers who were confined to one geography. The outbreak of the Coronavirus disease (COVID-19) has acted as a massive restraint on the leather and allied products market in 2020 as supply chains were disrupted due to trade restrictions and consumption declined due to lockdowns imposed by governments globally. COVID 19 is an infectious disease with flu-like symptoms including fever, cough, and difficulty in breathing. The virus was first identified in 2019 in Wuhan, Hubei province of the People’s Republic of China and spread globally including Western Europe, North America and Asia. Steps by national governments to contain the transmission have resulted in halting of manufacturing activities and a decline in economic activity with countries entering a state of lockdown and the outbreak is expected to continue to have a negative impact on businesses throughout 2020 and into 2021. However, it is expected that the leather and allied products market will recover from the shock across the forecast period as it is a 'black swan' event and not related to ongoing or fundamental weaknesses in the market or the global economy. Technological advances in the field of wireless technologies have enabled leather product manufacturers to integrate wearable technology into their products. Leading fashion designers are partnering with technology firms to produce trendy wearables and luxury products as the market is adopting this concept broadly. For instance, Ralph Lauren introduced the ‘Ricky Smart Bag’ made from premium leather that enables users to charge their phone by lifting one of the flaps that activates an internal light. The major players covered in the global leather and allied products market are NIKE Inc, Gap Inc, Christian Dior SE, Adidas AG, Kering SA. The countries covered in the global leather and allied products market are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela, Vietnam. The regions covered in the global leather and allied products market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The global leather and allied products market is segmented - 1) By Type: Leather Footwear, Non-Leather Footwear, Leather Luggage, Hand Bags And Other Goods, Non-Leather Luggage, Hand Bags And Other Goods, Leather Tanning 2) By Application: Automotive, Furniture, Consumer Goods 3) By Type Of Leather: Top-Grain Leather, Split Leather, Patent Leather, Bonded Leather 4) By Distribution Channel: Retail Stores, Online Stores

The printing market consists of sales of printing services by entities (organizations, sole traders and partnerships) that print products such as newspapers, books, labels, business cards, stationery, business forms, and other materials. The printing market is segmented into commercial printing (except screen and books); commercial screen printing and books printing. The global printing market is expected to grow from $277.12 billion in 2020 to $305.34 billion in 2021 at a compound annual growth rate (CAGR) of 10.2%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $337.33 billion in 2025 at a CAGR of 3%. Asia Pacific was the largest region in the global printing market, accounting for 35% of the market in 2020. North America was the second largest region, accounting for 30% of the global printing market. South America was the smallest region in the global printing market. The use of digital inkjet printer is on the rise in this market due to its faster printing rate as compared to the traditional printers. Digital Inkjet Printer are the ones in which characters are formed from minute jets of prints. It is more efficient and reliable than the traditional printers used. The major players covered in the global printing market are Quad/Graphics Inc, World Color Press Inc, Deluxe Corporation, Consolidated Graphics Inc, Elite Flyers. The countries covered in the global printing market are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela, Vietnam. The regions covered in the global printing market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The global printing market is segmented - 1) By Type: Commercial Printing (except Screen And Books), Commercial Screen Printing, Books Printing 2) By Technology: Flexography Printing, Rotogravure Printing, Digital Printing, OffSet Printing, Others

The textile and fabric finishing and fabric coatings market consists of sales of textile and fabric finishings and fabric coatings by entities (organizations, sole traders and partnerships) that operate mills that produce textile and fabric finishings or fabric coatings. The textile and fabric finishing and fabric coatings market is segmented into textile and fabric finishing mills; and fabric coating mills. The global textile and fabric finishing and fabric coating mills market is expected to grow from $68.98 billion in 2020 to $74.06 billion in 2021 at a compound annual growth rate (CAGR) of 7.4%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $94.71 billion in 2025 at a CAGR of 6%. Asia Pacific was the largest region in the global textile and fabric finishing and fabric coating mills market, accounting for 52% of the market in 2020. North America was the second largest region, accounting for 14% of the global textile and fabric finishing and fabric coating mills market. Africa was the smallest region in the global textile and fabric finishing and fabric coating mills market. Increasing demand for online shopping is expected to drive the textile and fabric finishing and fabric coated products and thus benefiting the market. Manufacturers can now sell their products on a larger platform than before, which will increase their customer base geographically driving the growth of the textile and fabric finishing and fabric coating mills market. In countries such as India, for instance, e-commerce portals have boosted the sales of these products by giving larger exposure to producers who were confined to one geography. The outbreak of the Coronavirus disease (COVID-19) has acted as a massive restraint on the textile and fabric finishing and fabric coating mills market in 2020 as supply chains were disrupted due to trade restrictions and consumption declined due to lockdowns imposed by governments globally. COVID 19 is an infectious disease with flu-like symptoms including fever, cough, and difficulty in breathing. The virus was first identified in 2019 in Wuhan, Hubei province of the People’s Republic of China and spread globally including Western Europe, North America and Asia. Steps by national governments to contain the transmission have resulted in halting of manufacturing activities and a decline in economic activity with countries entering a state of lockdown and the outbreak is expected to continue to have a negative impact on businesses throughout 2020 and into 2021. However, it is expected that the textile and fabric finishing and fabric coating mills market will recover from the shock across the forecast period as it is a 'black swan' event and not related to ongoing or fundamental weaknesses in the market or the global economy. With concerns over the high consumption of water, air pollution, and waste generation, the textile industry is steering towards more environmentally sustainable methods of fabric coating. Manufacturers are figuring out more water efficient ways to dye the fabrics, which is the most water consuming stage of the fabric manufacturing process. Technologies such as aerated dyeing involves placing fabric in a super fluidic CO2 pressurized chamber with dye which reduces water and chemicals usage. This process saves up to 50% of energy and dye consumption, time, and more than 1000 litres of water per day. The process also saves costs by 40-60% per day for the coating companies. Arvind ltd., an Indian textile company manufacturing cotton garments, is collaborating with DyeCoo, a Dutch tech company, to exercise the concept of CO2 dyeing as an environment-friendly option. The major players covered in the global textile and fabric finishing and fabric coating mills market are Swift Galey, Carlisle Finishing, Magnolia Finishing, Single Source Apparel, Guilford Inc. The countries covered in the global textile and fabric finishing and fabric coating mills market are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela, Vietnam. The regions covered in the global textile and fabric finishing and fabric coating mills market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The global textile and fabric finishing and fabric coating mills market is segmented - By Type: Textile and Fabric Finishing Mills, Fabric Coating Mills

The jewelry and silverware market consists of sales of jewelry and silverware by entities (organizations, sole traders and partnerships) that produce engrave, chase or etch jewelry, novelties or precious metal flatware; stamp coins; cut, slab, tumble, carve, engrave, polish or facet or recut, repolish or reset precious or semiprecious stones. The jewelry and silverware market is segmented into jewelry and silverware. The global jewelry and silverware market is expected to grow from $190.09 billion in 2020 to $200.72 billion in 2021 at a compound annual growth rate (CAGR) of 5.6%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $257.01 billion in 2025 at a CAGR of 6%. Asia Pacific was the largest region in the global jewelry and silverware market, accounting for 45% of the market in 2020. North America was the second largest region, accounting for 24% of the global jewelry and silverware market. South America was the smallest region in the global jewelry and silverware market. Jewelry and silverware manufacturers have adopted CAD software due to its finest measurement providing capability. CAD or computer aided design software is used by engineers and architects for creating accurate drawings of objects. Using CAD in jewelry making has enabled the manufacturers to easily customize the jewelries with high precision according as per customer requirements. It helps in lowering the manufacturing cost by creating a virtual model and replicating it during manufacturing. The major players covered in the global jewelry and silverware market are Richline Group, Tiffany, James Avery Craftsman, Cartier, Bulgari. The countries covered in the global jewelry and silverware market are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela, Vietnam. The regions covered in the global jewelry and silverware market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The global jewelry and silverware market is segmented - 1) By Type: Jewelry, Silverware 2) By Distribution Channel: Online Stores, Speciality Stores, Hypermarkets, Others

The sporting and athletic goods market consists of sales of sporting and athletic goods by entities (organizations, sole traders and partnerships) that produce sporting and athletic goods, except clothing and footwear. The sporting and athletic goods market is segmented into fishing equipment; skating and skiing equipment; golf equipment and other sporting equipment. The global sporting and athletic goods market is expected to grow from $96.21 billion in 2020 to $110.33 billion in 2021 at a compound annual growth rate (CAGR) of 14.7%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $142.84 billion in 2025 at a CAGR of 7%. Asia Pacific was the largest region in the global sporting and athletic goods market, accounting for 48% of the market in 2020. Western Europe was the second largest region, accounting for 22% of the global sporting and athletic goods market. Africa was the smallest region in the global sporting and athletic goods market. The sporting and athletic goods manufacturing market is expected to benefit from steady economic growth forecasted for many developed and developing countries. The International Monetary Fund (IMF) predicts that the global GDP growth will be 3.3% in 2020 and 3.4% in 2021. Recovering commodity prices, after a decline in the historic period is further expected to be a significant factor driving economic growth. The US economy is expected to register stable growth during the forecast period. Additionally, emerging markets are expected to continue to grow slightly faster than the developed markets in the forecast period. Greater economic growth is likely to drive public and private investments, joint ventures, foreign direct investments in the end-user markets, thereby driving the market during forecast period. The outbreak of the Coronavirus disease (COVID-19) has acted as a massive restraint on the sporting and athletic goods manufacturing market in 2020 as supply chains were disrupted due to trade restrictions and consumption declined due to lockdowns imposed by governments globally. COVID 19 is an infectious disease with flu-like symptoms including fever, cough, and difficulty in breathing. The virus was first identified in 2019 in Wuhan, Hubei province of the People’s Republic of China and spread globally including Western Europe, North America and Asia. Steps by national governments to contain the transmission have resulted in halting of manufacturing activities and a decline in economic activity with countries entering a state of lockdown and the outbreak is expected to continue to have a negative impact on businesses throughout 2020 and into 2021. However, it is expected that the sporting and athletic goods manufacturing market will recover from the shock across the forecast period as it is a 'black swan' event and not related to ongoing or fundamental weaknesses in the market or the global economy. Additive manufacturing is growing as an important trend as the sports goods industry has become competitive. Additive manufacturing involves building three dimensional objects using digital models by successively adding multiple layers of material. The sports goods industry has fast-changing customer demands and requirements in product performance. Additive manufacturing enables the manufacturer to fulfil those demands by providing an efficient approach to rapid prototyping. Therefore, a manufacturer can produce a specific design depending upon the individual’s prototype. In September 2019, GuardLab, a New York-based sports technology brand partnered with Bauer Hockey, an athletic equipment manufacturer to launch personalized 3D printed mouthguards. The major players covered in the global sporting and athletic goods market are Decathlon, Callaway Golf Company, NIKE, Performance Sports Group, Russell. The countries covered in the global sporting and athletic goods market are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela, Vietnam. The regions covered in the global sporting and athletic goods market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The global sporting and athletic goods market is segmented - 1) By Type: Fishing Equipment, Skating And Skiing Equipment, Golf Equipment, Other Sporting Equipment 2) By Distribution Channel: Online Stores, Speciality Stores, Convenience/Departmental Store, Others 3) By Material: Plastics, Wood, Metal, Others

The sign market consists of sales of signs by entities (organizations, sole traders and partnerships) that produce signs. The sign manufacturing industry comprises establishments that produce signs and related displays of all materials (except printing paper and paperboard signs, notices, displays). The sign market is segmented into traditional billboards and signs; digital billboards and signs and other signs. The global sign market is expected to grow from $99.81 billion in 2020 to $105.25 billion in 2021 at a compound annual growth rate (CAGR) of 5.5%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $129.31 billion in 2025 at a CAGR of 5%. Asia Pacific was the largest region in the global sign market, accounting for 45% of the market in 2020. Western Europe was the second largest region, accounting for 25% of the global sign market. South America was the smallest region in the global sign market. There is a rise in demand for digital signage due to its better information managing capabilities. Digital Signage is an obscurely administered digital display that is used for sales, marketing or advertisement purposes. Digital Signage enables to easily deploy advertisements and also saves cost and time on logistics and printing materials. Multi-Screen Experience, Streaming Advertisements over IP and Integration of Bluetooth to enable a two way communication are few of the digital signage types that are on the rise. The major players covered in the global sign market are Samsung Electronics Co.Ltd., LG Display Co.Ltd, NEC Display Solutions, Sharp Corporation, Planar Systems. The countries covered in the global sign market are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela, Vietnam. The regions covered in the global sign market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The global sign market is segmented - By Type: Traditional Billboards And Signs, Digital Billboards And Signs, Other Signs

The unfinished paper market consists of sales of unfinished paper by entities (organizations, sole traders and partnerships) that produce unfinished paper from pulp that is either purchased or produced by them. The unfinished paper manufacturing industry includes the following: paper mills that may also further convert the produced paper, newsprint mills including manufacturing newsprint and uncoated ground wood paper from pulp. These mills may also involve converting the paper. The unfinished paper market is segmented into paper and paperboard and newsprint. The global unfinished paper market is expected to grow from $295.39 billion in 2020 to $312.35 billion in 2021 at a compound annual growth rate (CAGR) of 5.7%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $367.7 billion in 2025 at a CAGR of 4%. Asia Pacific was the largest region in the global unfinished paper market, accounting for 35% of the market in 2020. North America was the second largest region, accounting for 26% of the global unfinished paper market. Africa was the smallest region in the global unfinished paper market. The unfinished paper manufacturing market is expected to benefit from steady economic growth forecasted for many developed and developing countries. The International Monetary Fund (IMF) predicts that the global GDP growth will be 3.3% in 2020 and 3.4% in 2021. Recovering commodity prices, after a decline in the historic period is further expected to be a significant factor driving economic growth. The US economy is expected to register stable growth during the forecast period. Additionally, emerging markets are expected to continue to grow slightly faster than the developed markets in the forecast period. Greater economic growth is likely to drive public and private investments, joint ventures, foreign direct investments in the end-user markets, thereby driving the market during forecast period. The outbreak of the Coronavirus disease (COVID-19) has acted as a massive restraint on the unfinished paper manufacturing market in 2020 as supply chains were disrupted due to trade restrictions and consumption declined due to lockdowns imposed by governments globally. COVID 19 is an infectious disease with flu-like symptoms including fever, cough, and difficulty in breathing. The virus was first identified in 2019 in Wuhan, Hubei province of the People’s Republic of China and spread globally including Western Europe, North America and Asia. Steps by national governments to contain the transmission have resulted in halting of manufacturing activities and a decline in economic activity with countries entering a state of lockdown and the outbreak is expected to continue to have a negative impact on businesses throughout 2020 and into 2021. However, it is expected that the unfinished paper manufacturing market will recover from the shock across the forecast period as it is a 'black swan' event and not related to ongoing or fundamental weaknesses in the market or the global economy. Manufacturing in paper mills is getting faster and leaner with the adoption of sensor and wireless technologies. Sensors are generating insights for improving process efficiencies and reducing potential breakdowns. Wireless technology is aiding the implementation of sensor technology in manufacturing units. For instance, sensors are being used to detect wear and tear of machinery and defects in goods. Some of the companies offering sensor technology to paper industries include SENSIT, Baumer and Hansford sensors. The major players covered in the global unfinished paper market are Nippon Paper Industries Co Ltd, Stora Enso Oyj, Shandong Chenming Paper Holdings Limited, Oji Holdings, Mondi Group. The countries covered in the global unfinished paper market are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela, Vietnam. The regions covered in the global unfinished paper market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The global unfinished paper market is segmented - 1) By Type: Paper And Paperboard, Newsprint 2) By End-Use Industry: Food, Agricultural Industry, Chemicals, Building Materials, Others

The dolls, toys and games market consists of sales of dolls, toys and games by entities (organizations, sole traders and partnerships) that produce dolls, toys and games. The dolls, toys and games market is segmented into electronic toys and non - electronic toys. The global doll, toy, and game market is expected to grow from $97.99 billion in 2020 to $102.26 billion in 2021 at a compound annual growth rate (CAGR) of 4.4%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $135.66 billion in 2025 at a CAGR of 7%. Asia Pacific was the largest region in the global doll, toy, and game market, accounting for 32% of the market in 2020. North America was the second largest region, accounting for 27% of the global doll, toy, and game market. Africa was the smallest region in the global doll, toy, and game market. The doll, toy and game manufacturing market are expected to benefit from steady economic growth forecasted for many developed and developing countries. The International Monetary Fund (IMF) predicts that the global GDP growth will be 3.3% in 2020 and 3.4% in 2021. Recovering commodity prices, after a decline in the historic period is further expected to be a significant factor driving economic growth. The US economy is expected to register stable growth during the forecast period. Additionally, emerging markets are expected to continue to grow slightly faster than the developed markets in the forecast period. Greater economic growth is likely to drive public and private investments, joint ventures, foreign direct investments in the end-user markets, thereby driving the market during forecast period. The outbreak of the Coronavirus disease (COVID-19) has acted as a massive restraint on the doll, toy, and game manufacturing market in 2020 as supply chains were disrupted due to trade restrictions and consumption declined due to lockdowns imposed by governments globally. COVID 19 is an infectious disease with flu-like symptoms including fever, cough, and difficulty in breathing. The virus was first identified in 2019 in Wuhan, Hubei province of the People’s Republic of China and spread globally including Western Europe, North America and Asia. Steps by national governments to contain the transmission have resulted in halting of manufacturing activities and a decline in economic activity with countries entering a state of lockdown and the outbreak is expected to continue to have a negative impact on businesses throughout 2020 and into 2021. However, it is expected that the doll, toy, and game manufacturing market will recover from the shock across the forecast period as it is a 'black swan' event and not related to ongoing or fundamental weaknesses in the market or the global economy. NFC (near field-communication) technology is increasingly being integrated with toys and games to enable interaction and improve engagement. NFC allows users phone to interact within a radius of about 4 cm and provides a wireless connection between devices. NFC stickers and inlays can be inserted in game controllers and consoles, as well as physical toys and cards. Users can also link controller and consoles in gameplay by simply tapping the other NFC device. NFC enabled game consoles, NFC enabled cars, NFC enabled board games are some other products that use this technology. For instance, Mattle introduced Hot wheels id, which enable kids to race their NFC-enabled Hot wheels on its smart track and scan their collections into a free iOS app. In the app, which acts as a virtual garage, kids can track speed and laps via infrared sensors in the Hot Wheels Race Portal, which scans your cars and connects to classic Hot Wheels tracks. Sphero, Anki Drive are some other companies offering NFC enabled cars. The major players covered in the global doll, toy, and game market are Lego, Nintendo, Mattel, Hasbro, Nerf. The countries covered in the global doll, toy, and game market are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela, Vietnam. The regions covered in the global doll, toy, and game market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The global doll, toy, and game market is segmented - 1) By Type: Electronic Toys, Non - Electronic Toys 2) By Distribution Channel: Departmental Stores, Online, Others 3) By Product Type: Games and Puzzles, Infant and Pre-School Toys, Construction Toys, Dolls and Accessories, Video Games, Others 4) By Material: Plastics, Wood, Metal, Others