The technology advisory market consists of the sales of technology advisory services by entities (organizations, sole traders and partnerships) that provide advisory services to clients to identify, prioritize, design, and manage their investments in a range of advanced technologies. Technology advisory services provide consultancy on developing technology strategies, technology ideation and prototyping, design digital consulting services, and ways to enhance cybersecurity. Only goods and services traded between entities or sold to end consumers are included.
The global technology advisory market is expected to decline from $146.44 billion in 2019 to $145.23 billion in 2020 at a compound annual growth rate (CAGR) of -0.82%. The decline is mainly due to the COVID-19 outbreak that has led to restrictive containment measures involving social distancing, remote working, and the closure of industries and other commercial activities resulting in operational challenges. The market is then expected to recover and reach $168.42 billion in 2023 at a CAGR of 5.06%.