The TV advertising market consists of the sales of advertising services by entities (organizations, sole traders and partnerships) that plan, develop, create and manage advertisement and promotional activities on television. Only goods and services traded between entities or sold to end consumers are included.
The global TV advertising market is expected to decline from $102.02 billion in 2019 to $96.92 billion in 2020 at a compound annual growth rate (CAGR) of -5:00%. The decline is mainly due to the COVID-19 outbreak that has led to restrictive containment measures involving social distancing, remote working, and the closure of industries and other commercial activities resulting in operational challenges. The market is then expected to recover and reach $98.41 billion in 2023 at a CAGR of 0.51%.