The organic tea market comprises of sales of organic tea products and related services. The market consists of revenue generated by establishments manufacturing organic tea products. Organic tea is a very popular beverage prepared using buds and boiling leaves obtained from Camellia Sinensis. It is free of herbicides & pesticides and synthetic fertilizers and has antioxidant properties.
The global organic tea market is expected to grow from $0.85 billion in 2019 to $0.93 billion in 2020 at a compound annual growth rate (CAGR) of 10.00%. The coronavirus pandemic has led to a surge in the demand for organic and sustainable foods. This is because COVID-19 has driven consumer awareness about health and nutrition, and currently, organic foods that are free of pesticides or synthetic chemicals are viewed as safe alternatives. Organic tea has gained consumer attention as it has antioxidant properties that have significant positive effects on the body. However, the challenge is to maintain the supply with such a surge in demand. Therefore, the organic tea market is prone to supply-demand swings due to which the market growth is not as significant as expected. The market is expected to reach $1.15 billion in 2023 at a CAGR of 7.27%.