The public opinion and election polling market consists of the sales of public opinion and election polling services and related goods by entities that are engaged in systematically gathering, recording, tabulating, and presenting public opinion data. Public opinion and election polling services include elections opinion polls and elections exit polls.
The global public opinion and election polling market is expected to decline from $7.36 billion in 2019 to $6.98 billion in 2020 at a compound annual growth rate (CAGR) of -5.17%. The decline is mainly due to the COVID-19 outbreak that has led to restrictive containment measures involving social distancing, remote working, and the closure of industries and other commercial activities resulting in operational challenges. The market is then expected to recover and reach $7.16 billion in 2023 at a CAGR of 0.89%.
