The sign market consists of sales of signs by entities (organizations, sole traders and partnerships) that produce signs. The sign manufacturing industry comprises establishments that produce signs and related displays of all materials (except printing paper and paperboard signs, notices, displays). The sign market is segmented into traditional billboards and signs; digital billboards and signs and other signs.
The global sign market is expected to grow from $99.81 billion in 2020 to $105.25 billion in 2021 at a compound annual growth rate (CAGR) of 5.5%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $129.31 billion in 2025 at a CAGR of 5%.
