What Fueled The Previous Growth In The Activewear Market?
The activewear market has seen considerable growth due to a variety of factors.
• The activewear market is expected to grow from $362.17 billion in 2024 to $388.36 billion in 2025, at a CAGR of 7.2%.
This growth is driven by greater fitness and health awareness, the continued popularity of athleisure, celebrity endorsements, technological innovations, and the growth of e-commerce.
How Does the Forecast Look for the Activewear Market Size In The Coming Years?
The activewear market is expected to maintain its strong growth trajectory in upcoming years.
• The activewear market is expected to reach $506.12 billion by 2029, with a CAGR of 6.8%.
Growth is driven by sustainability, digitalization, emerging markets, health and wellness trends, and innovation in performance wear. Trends include the rise of direct-to-consumer brands, inclusivity and diversity, sustainable product lines, AR and VR integration, and fitness tracking.
What Are The Leading Drivers Of Growth In The Activewear Market?
The rising popularity of recreational activities is expected to boost the activewear market. These activities, which promote physical fitness and leisure, are increasing as people become more health-conscious and seek ways to reduce stress. Activewear helps by regulating body temperature and providing comfort during workouts. For example, the Outdoor Industry Association reported a 2.3% increase in outdoor recreation participation in 2022, with 168.1 million U.S. participants. The growth in recreational activities is expected to drive demand for activewear.
How Are The Segments Defined Within The Global Activewear Market?
The activewear market covered in this report is segmented –
1) By Product: Apparel, Footwear, Accessories
2) By Fabric: Polyester, Nylon, Neoprene, Polypropylene, Spandex, Cotton, Other Fabrics
3) By Usage: Running, Outdoor Sports, Yoga And Pilates, Gym And Fitness Training, Recreational Activities, Other Usages
4) By Distribution Channel: Offline, Online
5) By End User: Men, Women, Kids
Subsegments:
1) By Apparel: T-Shirts And Tops, Leggings And Pants, Jackets And Hoodies, Sports Bras, Shorts, Sweatshirts And Track Suits
2) By Footwear: Running Shoes, Training Shoes, Sports Sandals, Hiking Boots, Cross-training Shoes
3) By Accessories: Sports Bags And Backpacks, Headbands And Caps, Fitness Gloves, Compression Wear, Water Bottles And Hydration Gear, Socks And Leg Warmers
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How Are New Trends Expected To Influence The Growth Of The Activewear Market?
Companies in the activewear market are focusing on sustainable and environmentally responsible products, such as sneakers with the lightest carbon emissions. These sneakers aim to minimize carbon emissions throughout their lifecycle. For instance, in September 2023, ASICS launched the GEL-LYTE III CM 1.95 sneaker, which emits only 1.95 kg of CO2 per pair. The sneaker incorporates carbon-negative foam and solution-dyed polyester, alongside a new structure that reduces material waste, making it an eco-friendly choice with a sustainable design.
Who Are the Key Players In The Activewear Market?
Major companies operating in the activewear market are:
• Nike Inc.
• Adidas AG
• Decathlon Group
• The Gap Inc.
• Kappa
• VF Corporation
• Puma SE
• Anta Sports Products Limited
• Lululemon Athletica Inc.
• Skechers USA Inc.
• Ralph Lauren Corporation
• Hanesbrands Inc.
• Under Armour Inc.
• New Balance Athletics Inc.
• Li Ning Company Limited
• ASICS Corporation
• Columbia Sportswear Company
• Deckers Outdoor Corp.
• Fila Holdings Corp.
• Wolverine World Wide Inc.
• Mizuno Corporation
• Brooks Sports Inc.
• Iconix International
• Reebok International Limited
• Patagonia Inc.
• Karhu Holding BV
• Umbro International Limited
What Is The Most Dominant Region In The Activewear Market?
North America was the largest region in the activewear market in 2023. The regions covered in the activewear market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
