What Has Been The Evolution of the Adaptive Learning Market in Recent Years?
The adaptive learning market has seen considerable growth due to a variety of factors.
• The market size of adaptive learning has witnessed a significant surge over the past few years. It is projected to rise from $2.87 billion in 2024 to $4.39 billion in 2025, exhibiting a compound annual growth rate (CAGR) of 52.7%.
The historic expansion is due to the rising demand for tailor-made education, burgeoning trends in online learning, incorporation of data analytics and artificial intelligence, globalization in the education sector, and a growing understanding and acknowledgment of the system.
How Will the Adaptive Learning Market?
The adaptive learning market is expected to maintain its strong growth trajectory in upcoming years.
• The adaptive learning market size is expected to see rapid growth in the next few years. It will grow to $9.06 billion in 2029 at a compound annual growth rate (CAGR) of 19.9%.
The growth in the forecast period can be attributed to growing emphasis on lifelong learning, integration with virtual and augmented reality, rising demand for corporate training solutions, expansion of e-learning market, focus on accessibility and inclusivity. Major trends in the forecast period include technological advancements, continued technological innovation, strategic partnerships and collaborations, personalized learning paths, mobile learning solutions.
What Key Factors and Trends Are Driving The Growth Adaptive Learning Market?
The development of the adaptive learning market is expected to be fuelled by government measures in favor of adaptive learning solutions. These measures comprise specific plans, programs, or legislations enacted by government authorities to address various issues, attain certain objectives, or foster positive societal transformations. Government support can enable the introduction of adaptive learning platforms and tools, primarily focusing on upgrading the digital framework in schools and other educational entities. Open Access Government, a publishing house from UK that encourages open-access journals reported that, in September 2024, the UK government pledged an investment of $5.19 million (£4 million) to integrate AI in the education sector. This funding aims to alleviate some of the administrative load on teachers by utilizing AI for tasks like lesson preparation, grading, and more. This move aligns with a broader AI strategy in public services, allocating $41.54 million (£32 million) to 98 different AI projects to stimulate economic progress and advance the efficacy of public services. Hence, these government undertakings in support of adaptive learning solutions are catalyzing the expansion of the personalized learning market.
What Key Areas Define The Segmentation Of The Global Adaptive Learning Market?
The adaptive learning market covered in this report is segmented –
1) By Component type: Platform, Services
2) By Deployment: On-premise, Cloud
3) By Application: Ed-tech Companies, Educational Institutes
4) By End-User: Academic, Enterprise
Subsegments:
1) By Platform: Cloud-Based Platforms, On-Premises Platforms
2) By Services: Consulting Services, Training And Support Services, Integration Services
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How Are Emerging Trends Reshaping The Dynamics Of The Adaptive Learning Market?
Leading corporations in the adaptive learning market are driving innovation with the creation of adaptive learning AI systems, providing customers with superior and advanced features. Adaptive learning AI systems are computer-driven, designed to accomplish tasks that otherwise need human intellect. For example, a Chinese online education technology company named Squirrel AI launched its premier Adaptive Learning AI System in January 2024. This system utilizes the power of artificial intelligence and adaptive learning technologies with the objective to deliver personalized and efficient learning experiences to students. The company has a strategy to extend the availability of the Squirrel Ai system free of cost to 20% of underprivileged children, highlighting its commitment to inclusivity and accessibility.
Who Are the Key Players In The Adaptive Learning Market?
Major companies operating in the adaptive learning market report are:
• Pearson
• Follett
• John Wiley & Sons
• McGraw-Hill
• K12 Inc.
• Stride Inc.
• Houghton Mifflin Harcourt
• Edmentum
• Imagine Learning
• Curriculum Associates LLC
• Rosetta Stone
• Impelsys
• Istation
• Achieve3000
• DreamBox Learning
• VitalSource
• Knewton Alta
• ALEKS
• Area9 Lyceum
• Carnegie Learning
• Mathspace
• Knowre
• Realizeit
• CogBooks Limited
• Smart Sparrow
• Cerego
• Fulcrum Labs
• Squirrel AI
• Learning Explorer Inc.
• ScootPad Corp.
What Is The Most Dominant Region In The Adaptive Learning Market?
North America was the largest region in the adaptive learning market in 2024. The regions covered in the adaptive learning market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
