How Is The Global Adventure Tourism Market defined?
Adventure tourism refers to travel activities that involve exploration or participation in physically challenging and often risky outdoor pursuits. It encompasses a wide range of activities, such as hiking, trekking, mountaineering, rock climbing, skiing, snowboarding, whitewater rafting, zip-lining, and safari expeditions. Adventure tourism typically appeals to thrill-seekers and individuals seeking unique experiences in natural environments, often requiring specialized skills, equipment, and sometimes guidance from experienced professionals.
Adventure Tourism Global Market Report 2024 provides data on the global adventure tourism market such as market size, growth forecasts, segments and geographies, competitive landscape including leading competitors’ revenues, profiles and market shares. The adventure tourism market report identifies opportunities and strategies based on market trends and leading competitors’ approaches.
How Is The Global Adventure Tourism Market Size Expected To Change, And What Are The Growth Rate Projections?
The adventure tourism market has seen remarkable growth, increasing from $292.68 billion in 2023 to $351.57 billion in 2024 at a CAGR of 20.1%. This growth has been fueled by rising disposable incomes, interest in sustainable travel, popularity of outdoor activities, improved global connectivity, and consumer preference for experiential travel. By 2028, the market is forecasted to grow to $739.56 billion at a CAGR of 20.4%, driven by demand for unique experiences, adventure tourism adoption among older demographics, participation from emerging markets, availability of adventure packages, and multi-generational travel. Key trends include advancements in safety technologies, personalized travel experiences, digital booking platforms, emerging destinations, and sustainable tourism practices.
Which Drivers Are Accelerating Growth In The Adventure Tourism Market?
The growing influence of social media is driving expansion in the adventure tourism market. Social media platforms and influencers play a key role in inspiring individuals to engage in adventure travel and explore new destinations. The widespread adoption of smartphones and the popularity of social media have fueled the growth of the creator economy, valued at $21.1 billion in 2023. This has significantly boosted influencer marketing, which has grown by 53% since 2021. These developments are supporting increased interest in adventure tourism.
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What Are The Core Segments Of The Global Adventure Tourism Market?
The adventure tourism market covered in this report is segmented –
1) By Type: Soft, Hard
2) By Activity: Land-Based, Air-Based, Water-Based
3) By Group: Groups, Family, Couples, Solo Travellers
4) By Booking Mode: Direct, Travel Agents, Marketplace
Which Emerging Trends Are Reshaping The Adventure Tourism Market Size?
In the adventure tourism market, companies are innovating by offering solutions like discount passes to stay competitive. These passes allow consumers to save on popular attractions for a limited time. For example, in June 2023, Arabian Adventures, a UAE-based company, launched The Adventure Pass, which offers up to 40% discounts on Dubai and UAE attractions. Available in 3- or 5-activity packages, it provides convenience through the Smartvisit app, offering features like real-time availability and personalized itineraries.
What Is The Largest Region In The Adventure Tourism Market?
Europe was the largest region in the adventure tourism market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the adventure tourism market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
