How Has The Advertising Agencies Market Size Evolved In Recent Years?
The advertising agencies market has seen considerable growth due to a variety of factors.
• The market size for advertising agencies has seen a consistent increase in the past few years. The market is predicted to expand from $369.56 billion in 2024 to approximately $386.36 billion in 2025, projecting a compound annual growth rate (CAGR) of 4.5%.
The growth during the past era is associated with robust economic expansion in budding markets, the surge of globalization, the increased proliferation of e-commerce, escalating advertising expenditure, and swift advancements in technology.
What Are The Estimated Market Size And Expected Annual Growth Rates For Globa Advertising Agencies Market?
The advertising agencies market is expected to maintain its strong growth trajectory in upcoming years.
• The market size of advertising agencies is projected to experience consistent expansion in the coming years, increasing to $464.32 billion in 2029 with a compound annual growth rate (CAGR) of 4.7%.
This anticipated expansion during the forecast period can be traced back to escalating urbanization, the proliferation of 5G networks and the rise of the Internet of Things (IoT). Key trends expected to emerge in the forecast period comprise the integration of artificial intelligence in advertising, the rise of storytelling as a concept, the accelerated adoption of digitalization, the increasing demand for interactive advertising, the use of augmented reality in advertising, and a surge in advertising via streaming services.
What Factors Are Driving Growth In The Advertising Agencies Market?
The anticipated surge in advertising expenditure across various sectors is predicted to stimulate the advertising agency market's demand. Video and mobile advertisements play a significant role in this augmentation of advertising investment. Recently, digital advertising outperformed total TV advertisement spending. For example, WordStream, a marketing firm, reported in April 2024 that global digital ad expenditure hit $485 billion in 2023 and is forecasted to grow up to $526 billion in the following year globally. This means that in the US, spending on digital ads exceeded that of traditional media. The retail industry devotes the largest portion of its budget to advertising. Hence, this escalation in advertising expenditure is expected to boost the demand for the advertising agency market.
What Are The Key Segments Within The Global Advertising Agencies Market?
The advertising agencies market covered in this report is segmented –
1) By Mode: Online Advertising, Offline Advertising
2) By Type: TV, Digital, Radio, Print, Out-Of-Home (OOH) And Others
3) By End Use Industry: Banking, Financial Service And Insurance (BFSI), Consumer Goods And Retail, Government And Public Sector, IT And Telecom, Media And Entertainment And Others
Subsegments:
1) By Online Advertising: Display Advertising (Banners, Pop-ups), Social Media Advertising, Search Engine Marketing (SEM), Video Advertising, Influencer Marketing, Mobile Advertising
2) By Offline Advertising: Television Advertising, Radio Advertising, Print Advertising (Newspapers, Magazines), Out-Of-Home (OOH) Advertising (Billboards, Transit), Direct Mail Advertising
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How Are New Trends Impacting The Size Of The Advertising Agencies Market?
The incorporation of artificial intelligence (AI) in the realm of advertising is witnessing an increased adoption in the advertising agencies market. Major market participants are relentlessly concentrating on introducing advanced technological solutions and innovations to efficiently cater to consumer needs. For instance, Kantar, a marketing data and analytics corporation based in the UK, in May 2022, launched a product called Link AI for Digital. This AI-powered tool is specifically designed to test digital advertising formats. Link AI for Digital is proficient in predicting the performance of a digital advertisement on the market. The system behind Link AI for Digital has been trained using data from over 230,000 surveyed ad tests and 30 million real-world engagements.
Who Are the Key Players in the Advertising Agencies Market?
Major companies operating in the advertising agencies market include:
• WPP PLC
• Dentsu Inc.
• Publicis Groupe
• Omnicom Group Inc.
• Hakuhodo DY Holdings
• BlueFocus Communication Group
• The Interpublic Group of Companies. Inc.
• Accenture Interactive
• Havas
• MDC Partners
• ADA
• Red search
• Schbang
• Medium rare content agency
• King content
• DDB Group
• Wieden + Kennedy (Shanghai) Co. Ltd.
• Guangdong Advertising Co. Ltd
• Lowe Shanghai
• VCCP
• Mediaplus Group (München Deutschland)
• Bartle Bogle Hegarty (BBH)
• The&Partnership
• Braaxe
• Saatchi & Saatchi
• Admind Agency
• BrainDonors
• Brain Tank Marketing Agency
• Zest Creations
• Purple PR Ltd.
• Funktional and Subsign
• Ogilvy
• The O Group
• Digital Silk
• studiofilms
• Ignite Social Media
• The Bureau of Small Projects
• OKD Marketing
• Cundari
• Giants & Gentlemen
• Let’s Get Optimized
• Social Media 55
• Burrell Communications
• Arcane Marketing
• Forge and Smith
• Strano + Pettigrew Design Associates
• Jelly Digital Marketing & PR
• Art & Science
• Sid Lee
• John St.
• BETC Havas
• Lowe Lintas
• Leo Burnett
• Grey Worldwide
• FCB Ulka
• Rediffusion DYR
• Euro RSCG
• 9thWonder
• Hoopla
• Way2net Digital Marketing Agency
• TBWA Raad
• FP7 McCANN
• Tonic International
• Mullen Lowe
• BPG Group
• Mars Media Group
• Intango
• Executive Digital
• Adbot
• dKilo
• Ads Gate
• AdCrew
• JCDecaux
What are the Regional Insights into the Advertising Agencies Market?
North America was the largest region in the advertising agencies market in 2024. Western Europe was the second largest region in the global advertising agencies market share. The regions covered in the advertising agencies market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
