What Does the Historical and Current AI In Social Media Market Size Trend Indicate?
The ai in social media market has seen considerable growth due to a variety of factors.
•The market for AI in social media has witnessed substantial growth in the past few years. Projected growth figures show an increase from $2.12 billion in 2024 to a remarkable $2.7 billion in 2025, exhibiting a compound annual growth rate (CAGR) of 27.3%.
Factors driving this significant growth during the previous period include tailored content suggestions, improved user engagement, the ability to recognize images and videos, the capability for social listening and insights, and the optimization of influencer marketing.
How Will the AI In Social Media Market Size Evolve over the Forecast Period?
The ai in social media market is expected to maintain its strong growth trajectory in upcoming years.
• The market size for AI in social media is predicted to expand incredibly in the coming few years, reaching "$7.87 billion by 2029 with a composite annual growth rate (CAGR) of 30.7%.
The anticipated growth during the forecast period can be credited to personalized agenda platforms, enhanced detection of spam and phony accounts, improvement in predicting trends, accuracy in ad targeting, and innovative AI-driven customer service. Dominant trends in the forecast period include platform personalization and user experiences, conversational AI and chatbots, content generation and management, visual recognition and augmented reality, as well as sentiment analysis and social listening.
What Are The Core Factors Supporting Growth In The AI In Social Media Market?
The surge in the utilization of social media for online purchasing is believed to fuel the expansion of AI in the social media market. The rising trend of employing social media channels for exploring, investigating, and buying items online constitutes this use of social media. AI's role in social media is to augment online shopping by ensuring a better shopping encounter, improving suggestions for products, and simplifying the purchase procedure. It aids with personalized suggestions, image searches, chatbots, virtual assistants, customer services, fraud detection, and security, all of which in turn spur the AI in social media market. For example, Influencer Marketing Hub, a media firm hailing from Denmark, stated in December 2022 that there was a surge of over 35% in the number of social media consumers in the US. In addition, they predict that the 2022 social commerce sales in the country will be worth $53.10 million, constituting 5.1% of the total online sales, an increase on previous years. Thus, the surge in using social media for online purchasing fosters the growth of the AI in the social media market.
What Are The Major Segments Within The Global AI In Social Media Market?
The AI in social media market covered in this report is segmented –
1) By Component: Solutions, Services
2) By Technology: Machine Learning And Deep Learning, Natural Language Processing (NLP)
3) By Enterprise Size: Small And Medium-Sized Enterprises (SMEs), Large Enterprises
4) By Application: Customer Experience Management, Sales And marketing, Image Recognition, Predictive Risk Assessment, Other Applications
5) By End User: Retail, E-commerce, Banking, Financial Services And Insurance (BFSI), Media And Advertising, Education, Public Utilities, Others End-Users
Subsegments:
1) By Solutions: Content Creation Tools, Social Media Analytics, Ad Targeting Solutions, Sentiment Analysis Tools, Chatbots And Virtual Assistants
2) By Services: Social Media Management, Strategy Consulting, Community Engagement Services, Training And Support Services, Data Analysis And Reporting Services
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Which Trends Are Expected To Transform The AI In Social Media Market?
The progression of technology is recognized as an increasing trend within the AI in social media market. Key players in the market, like Meta Platforms Inc., a technology company from the US, are creating cutting-edge technologies to maintain market superiority. In July 2022, for example, they released a new AI-powered mechanism called Sphere. This is the inaugural AI model with the ability to instantly screen numerous citations to verify their authenticity in supporting the related claim. This revolutionary AI initiative is meant to find and tackle false data, otherwise known as fake news, on digital platforms including Facebook, Instagram, and WhatsApp, which are known to facilitate the dissemination of inaccurate information. Moreover, Sphere's dataset of 134 million public web pages capitalizes on the collective knowledge of the internet to swiftly scrutinize hundreds of thousands of online references for potential factual inconsistencies. The introduction of this tool is anticipated to enhance the credibility and veracity of online information, hence curbing the propagation of wrong information on social media platforms.
Who Are the Key Players in the AI In Social Media Market?
Major companies operating in the AI in social media market include:
• Meta Platforms Inc.
• International Business Machines Corporation
• Microsoft Corporation
• Adobe Inc.
• Snap Inc.
• Amazon Web Services Inc.
• Google LLC
• Salesforce Inc.
• Twitter Inc.
• Baidu Inc.
• Hootsuite Inc.
• Clarabridge
• NetBase Solutions Inc.
• Talkwalker
• Converseon Inc.
• Sprinklr
• ByteDance Ltd.
• Pinterest Inc.
• Reddit Inc.
• Sprout Social Inc.
• Buffer Inc.
• Socialbakers Inc.
• Brandwatch GmbH
• Meltwater Group ASA
• Crimson Hexagon Inc.
• Khoros Inc.
• Falcon.io
• Zoho Corporation Pvt. Ltd.
• Brand24 sp. z o.o.
• Oktopost
What Is The Most Dominant Region In The AI In Social Media Market?
North America was the largest region in the AI in social media market in 2024.Asia-Pacific is expected to be the fastest-growing region in the global AI in social media market report during the forecast period. The regions covered in the AI in social media market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
