The alcohol e-commerce market has seen considerable growth due to a variety of factors.
• The size of the alcohol e-commerce market has seen robust expansion in the past few years. The market is predicted to escalate from a value of $64.55 billion in 2024 to a staggering $74.4 billion in 2025, reflecting a compound annual growth rate (CAGR) of 15.3%.
Factors contributing to this remarkable growth during the historic period include regulatory shifts, changes in consumer practices, economic influences, promotional tactics, and expansion of distribution networks.
The alcohol e-commerce market is expected to maintain its strong growth trajectory in upcoming years.
• The size of the alcohol e-commerce market is projected to witness a swift expansion in the forthcoming years, ultimately amounting to $140.69 billion in 2029 with a Compound Annual Growth Rate (CAGR) of 17.3%.
Factors contributing to this growth during the projected period include changes in regulations, shifting customer behavior, worldwide economic movements, creative marketing approaches, and broadening of distribution outlets. Key trends to expect during the forecast period embody virtual tasting events, subscription and membership schemes, contact-free delivery and pickup services, blockchain utilization for supply chain clarity, and the incorporation of social commerce.
The expected rise in alcohol consumption is anticipated to fuel the expansion of the alcohol e-commerce market. This refers to the intake of drinks that contain ethyl alcohol. Alcohol e-commerce has the potential to stimulate unplanned purchases due to precise advertising, promotional deals, and swift checkout procedures. For instance, the Brewers Association, a US-based trade group, reported in April 2023 that the estimated retail dollar value for the craft beer category in 2022 stood at $28.46 billion, equating to a 24.6% market share and a 6% increase from 2021. Consequently, the surge in alcohol consumption is spurring the growth of the alcohol e-commerce sector.
The alcohol e-commerce market covered in this report is segmented –
1) By Alcohol Type: Wines And Champagnes, Spirits, Beers, Other Alcohol Types
2) By Price Point: Economy, Mid Range, Luxury
3) By Distribution Channel: Online Grocery, Online Alcohol marketplaces, Licensed Specialty Retailers, Direct To Consumer Wine Online
Subsegments:
1) By Wines And Champagnes: Red Wines, White Wines, Rosé Wines, Sparkling Wines, Champagnes, Dessert Wines
2) By Spirits: Vodka, Whiskey, Rum, Gin, Tequila, Liqueurs
3) By Beers: Craft Beers, Lager, Ale, Stout and Porter, Cider, Non-Alcoholic Beers
4) By Other Alcohol Types: Ready-To-Drink Cocktails, Fortified Wines, Sake, Mead, Specialty Alcoholic Beverages
Trend 1: The increasing prevalence of strategic alliances and collaborations is a significant trend in the alcohol e-commerce market. Major players in the sector are forming partnerships to consolidate their market position. For instance, in September 2022, Thirstie, a well-known US-based provider of e-commerce solutions for alcohol brands, formed a partnership with William Grant & Sons, a leading family-run distiller and supplier based in the UK. This collaboration with Thirstie is anticipated to boost William Grant's global e-commerce operations and provide digital access to its offerings for consumers.
Major companies operating in the alcohol e-commerce market include:
• Costco Wholesale Corporation
• Anheuser-Busch InBev SA/NV
• Heineken N.V.
• Uber Technologies Inc.
• Diageo plc
• Asahi Group Holdings Ltd.
• Kirin Holdings Company Limited
• Pernod Ricard SA
• The Molson Coors Beverage Company
• Carlsberg Breweries A/S
• Constellation Brands Inc.
• Vinosity Inc.
• Total Wine and More
• Drizly
• BevMo Inc.
• Naked Wines plc
• Wine.com LLC
• Vintage Wine Estates
• WineAccess Inc.
• ReserveBar Express Corp.
• Flaviar
• E-vino Comércio de Vinhos S.A
• Master of Malt Ltd.
• Cask & Barrel Ltd.
• Craft Beer Club LLC
• Bright Cellars
• Vivino Inc.
• Underground Enterprises Inc.
• Speymalt Ltd.
• First Bottle
North America was the largest region in the alcohol e-commerce market in 2024. The regions covered in the alcohol e-commerce market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.