The application testing services market has seen considerable growth due to a variety of factors.
• There has been a considerable growth in the market size of application testing services in the past few years. The market is projected to expand from a size of $44.2 billion in 2024 to $48.16 billion in 2025, displaying a compound annual growth rate (CAGR) of 9.0%.
This significant growth was spurred by factors such as the need for quality assurance (QA), complexity in software applications, the increasing adoption of agile and DevOps practices, globalization and outsourcing, and regulatory compliance requirements.
The application testing services market is expected to maintain its strong growth trajectory in upcoming years.
• The market size for application testing services is predicted to experience fast-paced expansion in the upcoming years. The market is projected to escalate to $85.24 billion by 2029, with a compound annual growth rate (CAGR) of 15.3%.
The expansion during this forecast period is due to changes to shift-left testing, ongoing testing in DevOps pipelines, microservices, containerization, and security testing in DevsecOps. Key trends during this forecast period include increased reliance on test automation and AI, a shift towards shift-right testing, developments in performance engineering, and a focus on mobile application testing.
The anticipated increase in the application testing services market is being driven by the digital transformation of businesses. This echoes the overarching trend of digital technology being incorporated into all areas of a company, which boosts efficiency, innovativeness, and value. By streamlining the usually labor-intensive process of application testing, digital transformations hasten feedback times and reduce time-to-market for products and services. In November 2023, the National Retail Association, a non-profit organization based in Australia, shared that with a mere 11% of businesses fully committing to digital strategies, SMEs faced both obstacles and prospects in boosting their online footprint. Hence, it's clear that the growing acceptance of digital transformations within the business sphere is propelling the growth of the application testing services market.
The application testing services market covered in this report is segmented –
1) By Testing Type: Functionality Testing, Usability Testing, Performance Testing, Compatibility Testing, Security Testing, Compliance Testing, Automation Testing, Other Testing Types
2) By Organization Size: Small and Medium Enterprises, Large Enterprises
3) By Service Type: Professional Services, Managed Services
4) By Delivery Model: Onshore, Offshore, Nearshore, Onsite
5) By Vertical: Telecom and IT, BFSI, Healthcare and Life Sciences, Government and Public Sector, Media and Entertainment, Manufacturing, Retail, Energy and Utilities, Logistics and Transportation, Other Verticals
Subsegments:
1) By Functionality Testing: Unit Testing, Integration Testing, System Testing, User Acceptance Testing (UAT)
2) By Usability Testing: User Experience (UX) Testing, Accessibility Testing, A/B Testing, Beta Testing
3) By Performance Testing: Load Testing, Stress Testing, Endurance Testing, Scalability Testing
4) By Compatibility Testing: Cross-Browser Testing, Cross-Device Testing, Operating System Compatibility Testing, Network Compatibility Testing
5) By Security Testing: Penetration Testing, Vulnerability Scanning, Security Auditing, Risk Assessment
6) By Compliance Testing: Regulatory Compliance Testing, Standards Compliance Testing, Data Protection Compliance Testing
7) By Automation Testing: Test Automation Framework Development, Automated Regression Testing, Continuous Testing in DevOps, Script Development for Automated Tests
8) By Other Testing Types: Localization and Internationalization Testing, Smoke Testing, Recovery Testing, Installation Testing
A prominent trend emerging in the application testing services market is the creation of strategic alliances. Numerous firms in this sector are entering partnerships to consolidate their market standing. For illustration, BT Group PLC, a British telecommunications firm, collaborated with MTN Group Limited, a South Africa-based telecommunications company, in May 2022. This collaboration aims to offer managed connectivity, cloud security, and voice services to MTN Business' clientele, marking a notable overseas venture for BT. Though branded as an MTN corporate initiative, it seems that the South African branch holds the reins.
Major companies operating in the application testing services market include:
• Amazon Web Services Inc.
• Deloitte Touche Tohmatsu Limited
• Accenture plc
• International Business Machines Corporation
• Tata Consultancy Services Limited
• BT Group plc
• Capgemini SE
• Cognizant Technology Solutions Corporation
• Infosys Limited
• DXC Technology Company
• Atos SE
• Wipro Limited
• Tech Mahindra Limited
• EPAM Systems Inc.
• Capita plc
• UST Global Inc.
• HCL Technologies Limited
• Mindtree Limited
• Hexaware Technologies Limited
• Applause App Quality Inc.
• QA InfoTech Worldwide Inc.
• Cigniti Technologies Limited
• Xoriant Corporation
• Indium Software Limited
• AQM Software Testing Lab Pvt Ltd
• a1qa LLC
• Software Quality Systems S.A.
• Sauce Labs Inc.
• ZYMR Inc.
• Testlio Inc.
• TestingXperts Pvt. Ltd.
• Qualitest Group
• ThinkSys Inc.
Asia-Pacific was the largest region in the application testing services market in 2024. North America was the second-largest region of the application testing services market. The regions covered in the application testing services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.