The Aromatherapy Market has seen robust growth in recent years.
• The industry grew from $2.12 billion in 2024 to $2.33 billion in 2025, marking an impressive compound annual growth rate (CAGR) of 9.8%.
The reason for this growth in the historical period includes a growing preference for natural health remedies, the rise of e-commerce channels, regulatory support, social media influence, and the market's expansion into emerging economies.
The aromatherapy market is set to undergo rapid expansion in the coming years.
• By 2029, the market is expected to reach $3.43 billion, with a robust CAGR of 10.2%.
Factors contributing to this growth include growing consumer awareness of therapeutic benefits, increasing research and development efforts, rising demand for preventive care products, increased disposable income, and rising urbanization. Major trends in the forecast period include digital aromatherapy, CBD-infused aromatherapy, aromatherapy for pets, personalized and customized products, and holistic wellness.
Rising levels of stress, anxiety, and depression among people are driving the growth of the aromatherapy market. The widespread changes brought about by the COVID-19 pandemic, including uncertainty, disrupted daily routines, financial strains, and social isolation, have led to increased tensions, worries, and sadness. As a result, individuals are seeking Ayurvedic and chemical-free solutions like aromatherapy to alleviate anxiety and depression. According to a scientific brief issued by the World Health Organization (WHO) in March 2022, the global occurrence of anxiety and sadness skyrocketed by an astonishing 25% in the first year of the COVID-19 pandemic. Hence, the rising stress, anxiety, and depression among people are expected to boost demand for aromatherapy during the forecast period.
The aromatherapy market covered in this report is segmented –
1) By Product Type: Consumables, Equipment
2) By Delivery Outlook: Topical Application, Aerial Diffusion, Direct Inhalation
3) By Application: Relaxation, Skin & Hair Care, Pain Management, Cold & Cough, Insomnia, Scar Management, Other Applications
4) By End-Use: Home Use, Spa & Wellness Centers, Hospitals & Clinics, Yoga & Meditation Centers
5) By Distribution Channel: D2C, B2B
Product innovation is a major trend impacting the aromatherapy market. Companies are focusing on the development of new and more effective equipment and consumables to meet customer demand. One of the latest developments includes the incorporation of CBD in aromatherapy and diffusers, which offers a whole new level of medicinal value, potentially providing more profound stress relief and helping to control symptoms such as inflammation and pain.
Main players in the aromatherapy market include:
• doTERRA International LLC
• Young Living Essential Oils LC
• Edens Garden LLC
• Mountain Rose Inc.
• Plant Therapy Inc.
• Aromahead Institute Inc.
• Aromafloria Inc.
• Aromatherapy Associates Limited
• Frontier Natural Products Co-op
• Bath & Body Works LLC.
In 2024, Western Europe was the largest region in the aromatherapy market. Meanwhile, Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the aromatherapy market report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.