How Has the Artificial Intelligence AI Based Personalization Market Evolved Historically and What is its Current Size?
The artificial intelligence ai based personalization market has seen considerable growth due to a variety of factors.
• The market size of personalization based on artificial intelligence (AI) has seen robust growth in the past few years. It's projected that the market will elevate from $498.22 billion in 2024 to $525.21 billion in 2025, witnessing a compound annual growth rate (CAGR) of 5.4%.
The remarkable growth in the historical period can be associated with the rise in available data, increase in e-commerce, expansion of digitalization, enhanced user engagement, and adoption across various industries.
What Is The Projected Growth Of The Artificial Intelligence AI Based Personalization Template Market?
The artificial intelligence ai based personalization market is expected to maintain its strong growth trajectory in upcoming years.
• In the coming years, the AI-driven personalization market is slated to witness robust growth. It is projected to expand to $639.73 billion by 2029, with a CAGR of 5.1%.
Factors such as a heightened emphasis on customer retention, the emergence of 5G technology, advancements in machine learning algorithms, the swift growth of IoT devices, and enhanced AI integration will contribute to this growth in the forecast period. Notable trends in this period encompass the synergistic operation of AI and human expertise, predictive analytics powered by AI, real-time personalization, voice, and conversational AI, in addition to AI-facilitated content recommendations.
What Are The Key Drivers Fueling Growth In The Artificial Intelligence AI Based Personalization Market?
The escalating interest in artificial intelligence among corporate sectors is projected to stimulate the expansion of the AI-based customization market in the future. Artificial intelligence entails the creation and usage of computer systems capable of executing tasks usually needing human intelligence. The fusion of sophisticated algorithms, instantaneous capabilities, and a comprehensive grasp of customer journeys makes AI-empowered personalization a significant strategy for companies seeking to deliver customized and captivating experiences to their patrons. For example, in May 2022, as per the International Business Machines Corporation (IBM), a US-anchored technology firm, approximately 35% of worldwide businesses utilized AI in 2022, marking a 4% increase from 2021. Furthermore, there was a 13% rise in organizations adopting AI in 2022, compared to 2021. Thus, the growing interest in the application of artificial intelligence in businesses will catalyze the growth of the AI-enabled personalization market.
What Are The Principal Market Segments In The Global Artificial Intelligence AI Based Personalization Industry?
The artificial intelligence (AI) based personalization market covered in this report is segmented –
1) By Type: Website Personalization, Display Ads Personalization, Social Media Personalization, E-Mail Personalization
2) By Technology: Machine Learning And Deep Learning, Natural Language Processing, Other Technologies
3) By Application: Travel, Retail, Media And Entertainment, Other Applications
Subsegments:
1) By Website Personalization: Content Customization, Product Recommendations, User Interface (UI) Personalization, Display Ads Personalization
2) By Dynamic Retargeting: Behavioral Targeting, Social Media Personalization
3) By Targeted Content Feeds: Customized Ads, E-Mail Personalization
4) By E-Mail Personalization: Personalized Subject Lines, Product Recommendations In Emails
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What Trends Are Shaping The Artificial Intelligence AI Based Personalization Market?
Leading businesses in the AI-based personalization market are focusing on creating advanced tools such as personalized cold email tools to better meet customer needs. The AI-powered personalized cold email tool allows sales teams to expand their personalized cold email efforts and utilize generative AI to automatically create customized email content. For example, in April 2023, a software company based in the US, Regie.ai, launched Rapid Writer, a tool designed to help sales teams efficiently conduct large scale personalized cold email marketing. This cutting-edge tool employs generative AI to automate the process of creating personalized content for emails, improving the communication strategies effectiveness for sales teams.
Who Are the Key Players In The Artificial Intelligence AI Based Personalization Market?
Major companies operating in the artificial intelligence (AI) based personalization market report are:
• Amazon.com Inc.
• Apple Inc.
• Alphabet Inc. (Google)
• Microsoft Corp.
• Meta Platforms Inc.
• Accenture Plc
• International Business Machines Corp. (IBM)
• Oracle Corporation
• SAP SE
• Salesforce.com Inc.
• McDonald Corp.
• Adobe Systems Inc.
• Twilio
• Verint Systems Inc.
• Bounteous Inc.
• BloomReach Inc.
• Sitecore Holding II AS
• RichRelevance
• Coveo
• Crownpeak Technology Inc.
• Dynamic Yield Ltd.
• Blueshift Labs Inc.
• Reflektion
• mParticle Inc.
• ViSenze Pte. Ltd.
• H2O.ai Inc.
• Infinite Analytics Inc
What Are The Regional Insights Into The Artificial Intelligence AI Based Personalization Market?
North America was the largest region in the artificial intelligence (AI) based personalization market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the artificial intelligence (AI) based personalization market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
