Global Artificial Intelligence In Marketing Market Opportunities 2024, Forecast To 2033
14 Feb, 2024
The artificial intelligence in marketing market has witnessed exponential growth, escalating from $22.01 billion in 2023 to $28.37 billion in 2024, boasting a remarkable 28.9% compound annual growth rate (CAGR). This growth is attributed to skills development, data explosion, personalization, and marketing automation. Expected to see continued exponential growth, the market is forecasted to reach $80.3 billion in 2028, with a 29.7% CAGR. Contributing factors include AI integration in e-commerce, focus on ethical marketing practices, increased adoption for customer segmentation, and advancements in image and video recognition. Key trends include AI-enhanced customer journey mapping, real-time analytics, AI in email marketing, emotion recognition, and visual search optimization.
Global Artificial Intelligence In Marketing Market Key Driver
The adoption of virtual assistants is driving the growth of artificial intelligence in the marketing market. As businesses streamline operations with virtual assistants, the use of AI in marketing is on the rise. Predictions of chatbot ecommerce transactions reaching $112 billion by 2023 showcase the increasing adoption of virtual assistants and the subsequent demand for AI in marketing.
Get A Free Sample Of The Global Artificial Intelligence In Marketing Market ReportGlobal Artificial Intelligence In Marketing Market Segments
The artificial intelligence in marketing market covered in this report is segmented –
1) By Technology: Machine Learning, Context-Aware Computing, Natural Language Processing, Computer Vision
2) By Offering: Hardware, Software, Services
3) By Deployment Type: Cloud, On Premises
4) By Application: Social Media Advertising, Search Advertising, Dynamic Pricing, Virtual Assistant, Content Curation, Sales And Marketing Automation, Analytics Platform, Other Applications
By Geography: The regions covered in the template market report are Asia-Pacific, Western Europe, Eastern Europe,North America, South America, Middle East, and Africa. Among these regions.
Asia-Pacific was the largest region in the artificial intelligence in marketing market in 2023. The regions covered in the artificial intelligence in marketing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
Major Artificial Intelligence In Marketing Industry Players
IBM Corporation; Salesforce. com Inc.; Amazon. com Inc.; Facebook Inc.; Oracle corporation; Appier Inc.; GumGum Inc.; Heuritech SAS; NetBase Quid Inc.; Quantcast Corporation; Persado Inc.; Albert Technologies Ltd.; Affectiva Inc.; Conversica Inc.; Brave Bison Group plc; War Room Inc.; SmallGiants LLC; Shout Digital Ltd.; Major Tom Inc.; Blueshift Labs Inc.; iKala Interactive Media Inc.; Amplero Inc.; Clickstrike Inc.; Avantgrade LLC; NoGood Inc.; Single Grain LLC; Matrix Marketing Group LLC; Near Pte Ltd.; Pixis Interactive Inc.; Adobe Sensei
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Artificial Intelligence In Marketing Market Overview
AI in marketing refers to obtaining and evaluating consumer data for making marketing decisions on behalf of an algorithm or machine learning engine that helps in making automated judgments that are based on data gathering, analysis, and further observations of the data from the audience or economic patterns that may influence marketing efforts.
Artificial Intelligence In Marketing Global Market Report 2023 provides data on the global artificial intelligence in marketing market such as market size, growth forecasts, segments and geographies, competitive landscape including leading competitors’ revenues, profiles and market shares. The artificial intelligence in marketing market report identifies opportunities and strategies based on market trends and leading competitors’ approaches.