What Factors Contributed to the Historic Growth of The Augmented Analytics Market?
In the past few years, the Augmented Analytics Market has seen exceptional expansion.
• In 2024, the market size was $13.62 billion, which ballooned to $16.51 billion in 2025, demonstrating a compound annual growth rate (CAGR) of 21.2%.
The progression in the historic period can mainly be linked to factors such as increased concentration on automated insights and recommendations, user-centric design and adoption, high demand for explainable AI and transparency, and the mounting need for real-time and contextual insights.
What is The Projected Market Size and Growth Rate for The Augmented Analytics Market?
The augmented analytics market's size is predicted to see remarkable growth in the coming years.
• By 2029, it is forecasted to reach $41.23 billion, growing at a CAGR of 25.7%.
This impressive growth can be attributed to continued data complexity and volume, a surge in demand for simplified analytics solutions, advancements in AI, Machine Learning, and the broadening horizon of self-service analytics.
What Are the Key Market Growth Drivers of The Augmented Analytics Market?
The escalating demand and adoption of business intelligence (BI) tools are key drivers of the augmented analytics market's growth. These tools simplify frequent data-driven decision-making processes, fostering data democratization across all organizational levels. For instance, over 33% of large enterprises utilized BI for decision-making in 2023, according to a report by the U.S. based company, Techjury. After adopting data analytics, these companies were making decisions five times faster. By 2025, the BI market is predicted to reach $33.3 billion, with BI tools already adopted by over 67% of organizations by 2020.
What Are the Primary Market Segments of The Augmented Analytics Market?
The augmented analytics market is segmented into the following categories:
1) By Component: Software, Services
2) By Deployment Type: On-Premises, Cloud
3) By Services: Training And Consulting, Deployment And Integration, Support And Maintenance
4) By Organization Size: Large Enterprises, Small And Medium-Sized Enterprises (SMEs)
Pre-Book The Augmented Analytics Market Report For Swift Delivery And Comprehensive Insights Here
What Trends Are Shaping the Future of The Augmented Analytics Market?
Technology advancements are emerging trends significantly influencing the augmented analytics market. For instance, in April 2022, the India-based Smarten Augmented Analytics company introduced sentiment analysis features to its innovative augmented analytics solution. This addition assists businesses in understanding the thoughts of customers, stakeholders, thereby helping them improve their services and products.
Who Are The Main Players in The Augmented Analytics Market?
Key players in the augmented analytics market include:
• Salesforce, Inc.
• SAP SE
• The International Business Machines Corporation
• Microsoft Corporation
• Oracle Corporation
• Tableau Software
• MicroStrategy Incorporated
• SAS Institute Inc.
• QlikTech International AB
• TIBCO Software India Pvt. Ltd
What Is The Leading Region in The Augmented Analytics Market?
North America held the largest part of the augmented analytics market in 2024. However, Asia-Pacific is expected to witness the fastest growth in the forecast period. The regions covered in the augmented analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.
