The automated content moderation market has seen considerable growth due to a variety of factors.
• In the past few years, the automated content moderation market has seen a significant expansion. It is forecasted to escalate from $1.03 billion in 2024 to $1.24 billion in 2025, with a compound annual growth rate (CAGR) of 20.5%.
This substantial growth during the historic period could be associated with increased internet usage, expansion of the e-commerce sector, widespread access to smart devices, and a growth in user-generated content on various online platforms.
The automated content moderation market is expected to maintain its strong growth trajectory in upcoming years.
• The market size for automated content moderation is anticipated to witness a significant surge in the upcoming years, with growth projected to reach $2.59 billion by 2029, coupled with a compound annual growth rate (CAGR) of 20.2%.
This anticipated growth during the forecast period can be credited to the tremendous increase of user-generated content, the escalating number of objectionable content posts on the internet, and significant expansion of the e-commerce industry. Alongside these factors are the heightened attention to preserving user data privacy through moderation methods, and the growing need to filter out unlawful, unsuitable, and unsavory content posted online. The forecast period will likely see trends such as technological upgrades and innovations, the incorporation of AI and machine learning algorithms for more precise moderation, the focus on real-time content moderation, extension of moderation abilities to cater to various content types, and the use of natural language processing (NLP) for context-sensitive moderation.
As the demand for social media increases, it is anticipated to stimulate the growth of the automated content moderation market. Online services or websites that enable users to create and distribute content, engage in social networking activities, and interact with others are known as social media platforms. The rising adoption of social media platforms stems from technological developments, cultural influences, mobile accessibility, consumption of information and news, and promotion of brands. Automated content moderation algorithms contribute to a more pleasant and reliable environment by promptly detecting and eliminating unsuitable or injurious content such as hate speech, graphic violence, or spam. This improves the overall user experience, making the platform more enjoyable and trustworthy. A case in point would be data from We Are Social Ltd, a UK-based media firm, that revealed a surge in social media usage to 1.5% in January 2024, an increase from 0.9% in January 2023. Hence, the increased adoption of social media platforms is propelling the growth of the automated content moderation market.
The automated content moderation market covered in this report is segmented –
1) By Type: Service, Software And Platform
2) By Spending Area: In-House Spending, Outsourced
3) By Vertical: Communication, Media, And Services, E-Commerce, Government, Other Verticals
Subsegments:
1) By Service: Moderation As A Service (MaaS), Managed Moderation Services, Consulting Services, Content Review Services
2) By Software And Platform: Text Moderation Software, Image Or Video Moderation Software, Audio Moderation Software, AI-Based Content Moderation Software, Customizable Software Solutions, AI-Powered Moderation Platforms, End-To-End Content Moderation Platforms, Social Media Moderation Platforms, Online marketplace Moderation Platforms
Leading enterprises in the automated content moderation market, like Spectrum AI Moderation, are advancing by launching groundbreaking products to efficaciously identify and preempt damaging and toxic conduct in user-produced content. The technology of automated content moderation utilizes AI and machine learning algorithms to automatically supervise, study, and sift through content created by users on numerous online platforms. For instance, Spectrum Labs, a technology firm headquartered in the US that employs AI-powered instruments to augment the online safety and value, initiated the Spectrum AI Moderation in April 2023. This novel solution, a first of its kind globally, is deliberate for generative AI content and supports automatic detection and removal of toxic prompts generated by humans, thereby, curbing the creation of AI-produced dangerous and radical content. It is proposed to overcome challenges raised by generative AI technologies like ChatGPT, Dall-E, Bard, Stable Diffusion, and others, capable of generating detrimental and toxic content including hate speech, radicalization, spam, scams, grooming, and harassment.
Major companies operating in the automated content moderation market are:
• Besedo
• Open Access BPO
• Viafoura
• TaskUs
• Appen Limited
• Microsoft Corporation
• Magellan Solutions
• Cogito
• Accenture PLC
• Clarifai
• Webhelp
• OneSpace
• Two Hat
• Genpact Ltd.
• LiveWorld
• Pactera
• Cognizant
• LionBridge AI
• Alphabet Inc.
• HCL Technologies Limited
• Alibaba Group Holding Limited
• Amazon Inc.
• Arvato
• Viafoura Inc.
• Two Hat Security Ltd.
• Twitter Inc.
• OpenAI LP
• International Business Machines Corporation
• Zappi Limited
• Smart Moderation Inc.
Europe was the largest region in the automated content moderation market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the automated content moderation market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.