The automotive film market has seen considerable growth due to a variety of factors.
• The size of the automotive film market has experienced a significant expansion in the past few years. The market value is projected to increase from $5.88 billion in 2024 to $6.23 billion in 2025, with a compound annual growth rate (CAGR) of 5.9%.
The historical growth is linked to factors like the heightened demand for passenger vehicles, increased atmospheric temperatures, robust economic growth in new markets, a surge in automobile manufacturing, and a growing requirement for commercial vehicles.
The automotive film market is expected to maintain its strong growth trajectory in upcoming years.
• Strong growth is anticipated for the automotive film market in the coming years, with market size projected to reach $8.17 billion in 2029 at a compound annual growth rate (CAGR) of 7.0%.
This predicted growth during the forecast period can be associated with factors like the growing demand for passenger vehicles, increased atmospheric temperatures, robust economic development in emerging markets, expansion in automobile manufacture, and surging demand for commercial vehicles. The forecast period is also expected to see key trends which include emphasis on creating TPU paint protection films (PPFs), catering to rising consumer demand through high-thickness paint protection films (PPFs), providing cost-effective and eco-friendly paint films, strengthening market position via development of newer and more technologically advanced products like graphene-enhanced nano-ceramic window films, prioritizing market consolidation through mergers and acquisitions, and innovating radar-transparent bright films for automobiles.
The rise in need for passenger cars within growing economies is anticipated to stimulate the expansion of the automotive film industry. A vehicle is classified as a passenger vehicle if it's specifically constructed, designed, or adapted to carry individuals. Automotive films are utilized in these vehicles to shield the occupants and the driver from direct sunlight, intense heat, and to decrease the car's internal heat. For example, the Verband der Automobilindustrie e.V., an automotive organization based in Germany, reported a substantial surge in Mexican light vehicle sales (covering passenger vehicles and light-duty vehicles) for the year 2023 in January 2024. Approximately 1.4 million new units of passenger cars and light-duty vehicles were registered, marking a 25% increase compared to 2022. Thus, the growing demand for passenger vehicles in developing economies is fueling the need for the automotive film industry.
The automotive film market covered in this report is segmented –
1) By Film Type: Automotive Films Window, Film Paint Protection Films (PPF): Wrap Film
2) By Vehicle Type: Passenger Commercial
3) By Material Type: Dyed, Metalized, Ceramic
4) By Application: Interior: Exterior
Subsegments:
1) By Automotive Window Film: Dyed Window Film, Metalized Window Film, Ceramic Window Film
2) By Paint Protection Films (PPF): Gloss Finish PPF, Matte Finish PPF, Self-Healing PPF
3) By Wrap Film: Cast Vinyl Wrap Film, Calendared Vinyl Wrap Film, Carbon Fiber Wrap Film
Leading corporations in the automotive film industry are concentrating on creating innovative paint film solutions, which include protective and decorative films, to improve the appearance and longevity of vehicles. Automotive protective and decorative films are specialized coatings designed to improve vehicle durability and aesthetics. Protection films act as a defense against scratches and UV damage, while decorative films offer personalization choices for branding and appeal. PPG, an American company specializing in paints, coatings, and unique materials, debuted its paint film solutions for automotive and industrial customers in May 2023. These solutions encompass paint protection films that safeguard surfaces from scratches and environmental harm, and decorative films that offer one-of-a-kind branding and personalization options. With the use of advanced technology, PPG aspires to offer products that not only offer protection but also improve the overall look of vehicles and industrial machinery by meeting the stringent standards of the automotive sector.
Major companies operating in the automotive film market include:
• 3M Company
• Compagnie de Saint-Gobain S.A.
• Avery Dennison Corporation
• Toray Industries. Inc
• Eastman Chemical Company
• Lintec Corporation
• Arlon Graphics LLC
• Ergis S.A.
• Hexis S.A.
• Madico Inc
• Garware Polyester Ltd
• Sekisui Chemical Co. Ltd
• Solar Gard
• KDX Window Film
• Nexfil
• Solar Window Film
• The Window Film Company
• Opalux
• Solar Screen GmbH
• Armolan
• Bekaert Specialty Films
• Global Window Films
• Skyfol
• XPEL Czech Republic
• LLumar
• hüper optik
• Rayno Window Film
• Convenience Group Inc
• Window Film
• Protex
• Insulfilm
• Bryan Window Films
• Polar Jet Vehicle Polarization
• Hanita Coatings
• Mist of Miami
• Al Shafaf Window Tinting & Car Accessories ?llc
• Totalgard Window Films
North America was the largest region in the automotive film market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the automotive film market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.