What Has Been the Growth of the Baby Carriers Market So Far?
The baby carriers market has seen considerable growth due to a variety of factors.
• The market for baby carriers has witnessed consistent growth in the past few years. The market value is projected to increase from $0.93 billion in 2024 to $0.97 billion in 2025, evidencing a compound annual growth rate (CAGR) of 4.4%. Factors contributing to this positive trajectory during the historic period include evolving lifestyle trends, the quest for safety and convenience, rising frequencies of births, innovative products, and increasing trends in parental involvement.
How Will the Baby Carriers Market Size?
The Baby Carriers market is expected to maintain its strong growth trajectory in upcoming years.
• In the upcoming years, the baby carriers market is predicted to experience significant growth, with an expectation to reach $1.22 billion in 2029, growing at a compound annual growth rate (CAGR) of 5.8%.
The anticipated growth in the forecast period is a result of factors like sustainable and eco-friendly materials, global population trends, expansion of e-commerce, focus on health and wellness, and cultural influences. The key trends for the forecast period include the inclusion of baby health and wellness features, e-commerce and direct-to-consumer sales, customizable options, safety certifications and standards, and partnerships with parenting influencers.
Which Factors Are Boosting Growth In The Baby Carriers Market?
As the number of nuclear households increases, the baby carrier market is expected to flourish. A nuclear household consists of a family unit with two parents and their children, leaving out extended family members such as aunts, uncles, and grandparents. Baby carriers provide immense help for working mothers and those in a nuclear family setup, allowing them to handle their children while completing household tasks. Consequently, the growing prevalence of nuclear families will boost the demand for baby carriers. For instance, data from the Australian Bureau of Statistics, an independent constitutional organization based in Australia, suggests that in June 2022, the number of households increased by 1 million (15.3%), reaching a total of 7.3 million households from June 2012. Among these, 6.2 million (84.2%) were led by couples, and 1 million (14.2%) were single-parent households, with single mothers constituting 79.9% of this figure. Hence, the surge in nuclear households is contributing to the expansion of the baby carrier market.
What Key Areas Define The Segmentation Of The Global Baby Carriers Market?
The baby carriers market covered in this report is segmented –
1) By Types: Buckled Baby Carrier, Baby Wrap Carrier, Baby Sling Carrier, Backpack Carriers
2) By Price Point: Mass, Premium
3) By Sales Channel: Super markets And Hyper markets, Specialty Stores, Online Stores, Other Sales Channels
Subsegments:
1) By Buckled Baby Carrier: Front-Facing Buckled Carrier, Backpack Buckled Carrier, Hip Seat Carrier
2) By Baby Wrap Carrier: Stretchy Wraps, Woven Wraps, Hybrid Wraps
3) By Baby Sling Carrier: Ring Slings, Pouch Slings, Adjustable Slings
4) By Backpack Carriers: Framed Backpack Carriers, Soft Structured Backpack Carriers
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How Are Emerging Trends Reshaping The Dynamics Of The Baby Carriers Market?
Key players in the baby carrier market are innovating and producing modernized baby carriers with exoframe technology to optimize the comfort, safety, and convenience for both parents and infants. Exoframe technology constitutes an external support mechanism that efficiently distributes weight, thus alleviating body strain. These carriers are characterized by ergonomic designs, customizability, breathable materials, and versatility to cater to current family requirements. For example, NIMBEL, a company situated in Italy, introduced the NIMBEL Baby Carrier 2.0 in February 2024. This product is designed to decrease muscle activity by up to 65%, minimizing parent discomfort while carrying their babies. The carrier applies a distinctive Exoframe design that shifts the child's weight from the shoulders to the hips. This ergonomic aspect notably minimizes stress on the back and shoulders, enabling parents to carry their children for an extended duration without discomfort.
Who Are the Key Players In The Baby Carriers Market?
Major companies operating in the baby carriers market include:
• Artsana Group
• BabyBjörn AB
• ERGO Baby Inc.
• Lalabu LLC
• Goodbaby International Holdings Limited
• Moby Wrap Inc.
• Baby K'tan LLC
• SNUGGbaby SSM
• Infantino LLC
• Tomy Company Ltd.
• Chimpäroo
• Evenflo Company Inc.
• Bitybean LLC
• Baby Tula EU
• Hot Slings LLC
• Beco Baby Carrier Inc.
• Boba Inc.
• LILLEbaby
• Stokke AS
• Luluna Slings
• Natibaby
• kokadi GmbH & Co. KG
• Catbird Baby
• Olives and Applesauce
• Rose and Rebellion
• ObiMama LLC
• Naked Panda Designs LLC
• TwinGo LLC
What Is The Most Dominant Region In The Baby Carriers Market?
North America was the largest region in the Baby Carriers market in 2024. Asia-Pacific is expected to be the fastest-growing region in the baby carrier market report during the forecast period. The regions covered in the baby carriers market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
