Global Baby Powder market trends 2024, Forecast To 2033

The baby powder market has witnessed robust growth, escalating from $1.44 billion in 2023 to $1.57 billion in 2024, showcasing a compound annual growth rate (CAGR) of 8.7%. The growth in the historic period is linked to increased birth rates, changing lifestyles, heightened awareness of product safety, health and wellness trends, and increased urbanization. Envisaging sustained growth, the market is projected to reach $2.27 billion in 2028, maintaining a strong CAGR of 9.8%. Growth in the forecast period is attributed to e-commerce growth, digital parenting platforms, a growing population of working women, and increasing disposable income. Noteworthy trends in the forecast period include talc-free formulations, natural and organic ingredients, hypoallergenic products, customizable fragrances, and medical-grade powders.