The beach tourism market size has seen significant growth in recent years, expanding from $225.53 billion in 2023 to $240.03 billion in 2024, with a compound annual growth rate (CAGR) of 6.4%. This growth is driven by factors such as favorable climate and weather conditions, the cultural significance and recreational activities associated with beach tourism, the rise of sustainable tourism practices, government initiatives supporting the tourism sector, and increased environmental awareness. Looking ahead, the market is expected to grow to $311.57 billion by 2028, at a CAGR of 6.7%. This future growth will be supported by rising investments in the tourism sector, greater social media penetration among Generation Z, increased understanding of diverse cultures, higher bookings for vacation rentals, and a surge in recreational activities. Key trends in the forecast period include technological advancements, the continued rise of sustainable beach tourism, growth in beachfront and coastal sports, the influence of social media, and the prominence of cultural events and social activities.
Global Beach Tourism Market Key Driver
The increase in international tourism is expected to propel the growth of the beach tourism market going forward. International tourism involves traveling to and staying in places outside one's usual environment and across national borders for leisure, business, or other purposes. This growth is driven by factors such as increased disposable income, improvements in transportation, and heightened global trade. Beach tourism offers international tourists a blend of relaxation, adventure, cultural exploration, and recreational activities in coastal areas. For instance, in August 2023, the International Trade Administration reported that the United States saw 55.80 million international visitors in 2023, marking a 30.2% increase from 2022. Therefore, the rise in international tourism is driving the growth of the beach tourism market.
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Global Beach Tourism Market Segments
The beach tourism market covered in this report is segmented –
1) By Type: Sun And Sand Tourism, Adventure Tourism, Eco-Tourism, Wellness Tourism
2) By Service Type: Accommodation, Transportation, Activities, Other Service Types
3) By Activity: Swimming, Sunbathing, Surfing, Snorkeling, Water Sports, Beach Sports
4) By Application: Individual, Group, Family, Corporate
By Geography:The regions covered in the beach tourism market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Europe was the largest region in the beach tourism market in 2023.
Major Beach Tourism Industry Players
Marriott International Inc., TUI AG, Expedia Group Inc., Booking.com B.V., Hilton Worldwide Holdings Inc., Airbnb Inc., Hyatt Hotels Corporation, Four Seasons Hotels and Resorts, Accor S.A., InterContinental Hotels Group PLC, Shangri-La International Hotel Management Limited, Melia Hotels International SA , TripAdvisor Inc., Wyndham Hotels & Resorts Inc., The Ritz-Carlton Hotel Company LLC, Apple leisure group, Mandarin Oriental International Limited, On the Beach Group plc, Thomas Cook Ltd., Fairmont Hotels and Resorts Inc., Dana Point, Safari & Beach, The Anaheim Tour Company, Cox & Kings Ltd, Kuoni travel group
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Beach Tourism Market Overview
Beach tourism refers to the travel and recreational activities centered around coastal areas, specifically beaches. This form of tourism focuses on the natural and leisure amenities provided by beach environments, attracting visitors for various activities and experiences.
Beach Tourism Global Market Report 2023 provides data on the global beach tourism market such as market size, growth forecasts, segments and geographies, competitive landscape including leading competitors’ revenues, profiles and market shares. The beach tourism market report identifies opportunities and strategies based on market trends and leading competitors’ approaches.
