The beard care products market has experienced robust growth recently, with its size increasing from $15.05 billion in 2023 to $16.08 billion in 2024, reflecting a compound annual growth rate (CAGR) of 6.8%. This growth is attributed to the heightened focus on personal care and hygiene, greater emphasis on grooming among men, the expansion of online retail channels, the influence of social media, and a growing interest in beard grooming kits. In the coming years, the market is projected to reach $21.04 billion by 2028, growing at a CAGR of 7%. Factors driving this future growth include increased expenditure on beard grooming products, rising image-consciousness, the growing popularity of beards, expansion of the e-commerce industry, and increased disposable income. Major trends expected to shape the market include technological advancements, the use of natural and organic ingredients, beard dyes, sustainable packaging, and beard care subscriptions.
Global Beard Care Products Market Key Driver
The growing awareness of personal grooming is expected to propel the growth of the beard care products market going forward. The shift towards self-care and maintaining a polished appearance for both personal and professional reasons has boosted the personal grooming market. Beard care products are vital for maintaining the health and appearance of facial hair, with items like beard oils, balms, and conditioners helping to hydrate, soften, and prevent issues such as dryness and split ends. For instance, in September 2022, the Global Cosmetic Industry reported that 56% of males surveyed spent between $26 and $100 per month on personal care products, with 69% buying grooming items for themselves. Therefore, the increased awareness of personal grooming is driving the growth of the beard care products market.
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Global Beard Care Products Market Segments
The beard care products market covered in this report is segmented –
1) By Type: Beard Wash, Beard Oil, Beard Wax, Other Types
2) By Category: Conventional, Organic
3) By Distribution Channel: Store-Based, Super markets And Hyper markets, Convenience Stores, Specialty Stores, Non-Store Based, Other Distribution Channels
By Geography:The regions covered in the beard care products market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Europe was the largest region in the beard care products market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period.
Major Beard Care Products Industry Players
Unilever PLC, Edgewell Personal Care, Liberty Premium Grooming Co, L'Oreal S.A., Jack Black, Scotch Porter, Cremo Styling, Beardbrand, Texas Beard Company, Proraso, Murdock London, The Man Company, The Bearded Bastard LLC., Smoky Mountain Beard Co., Badass Beard Care, Zeus Beard Products, Honest Amish, Wild Willies, Percy Nobleman, Billy Jealousy, Mr Natty, Revlon Inc
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Beard Care Products Market Overview
Beard care products refer to a range of grooming and maintenance items specifically designed to promote the health, appearance, and manageability of facial hair, particularly beards. Beard care products contain vitamins and nutrients that promote healthier, fuller beard growth. Moisturizing elements in beard care products also ease the discomfort and irritation of beard growth.
Beard Care Products Global Market Report 2023 provides data on the global beard care products market such as market size, growth forecasts, segments and geographies, competitive landscape including leading competitors’ revenues, profiles and market shares. The beard care products market report identifies opportunities and strategies based on market trends and leading competitors’ approaches.
