The beard care products market has seen considerable growth due to a variety of factors.
• The beard care products market has experienced strong growth recently. It is expected to grow from $16.08 billion in 2024 to $17.22 billion in 2025, at a CAGR of 7.1%.
The growth is driven by rising emphasis on personal care and hygiene, the increasing focus on male grooming, the expansion of online retail channels, and the growing popularity of beard grooming kits.
The beard care products market is expected to maintain its strong growth trajectory in upcoming years.
• The beard care products market is expected to experience strong growth, reaching $22.46 billion by 2029 at a CAGR of 6.9%.
This growth is driven by rising spending on beard grooming, increased image-consciousness, the growing popularity of beards, the e-commerce boom, and rising disposable incomes. Major trends include technological advancements, natural and organic ingredients, beard dyes, sustainable packaging, and subscription-based beard care services.
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The growing awareness of personal grooming is expected to fuel the growth of the beard care products market. As personal care becomes a significant cultural trend, people focus more on maintaining a polished appearance. Beard care products, such as oils, balms, and conditioners, help maintain facial hair health and appearance, promoting growth and reducing dryness and itching. According to the Global Cosmetic Industry in September 2022, 56% of males spend between $26 and $100 per month on personal care items, highlighting the increasing demand for grooming products. This growing awareness is driving the beard care products market.
The beard care products market covered in this report is segmented –
1) By Type: Beard Wash, Beard Oil, Beard Wax, Other Types
2) By Category: Conventional, Organic
3) By Distribution Channel: Store-Based, Supermarkets And Hypermarkets, Convenience Stores, Specialty Stores, Non-Store Based, Other Distribution Channels
Subsegments:
1) By Beard Wash: Beard Cleansing Shampoos, Beard Wash Bars, Beard Foams And Gels
2) By Beard Oil: Organic Beard Oil, Beard Growth Oil, Beard Conditioning Oil, Scented Beard Oil
3) By Beard Wax: Styling Beard Wax, Beard Balm And Wax Combos, Organic Beard Wax
4) By Other Types: Beard Comb And Brush, Beard Conditioner, Beard Trimmer And Grooming Tools, Beard Growth Serums, Beard Shaping Tools
Major companies in the beard care products market are developing premium beard oils to meet the growing demand for high-quality grooming solutions. For example, in February 2023, Grizzly Adam, a U.K.-based company, launched its Seduction beard oil. This product combines natural oils like argan and jojoba to nourish and soften beards while offering a rugged yet sophisticated scent, enhancing the premium grooming experience.
Major companies operating in the beard care products market are:
• Unilever PLC
• Edgewell Personal Care
• Liberty Premium Grooming Co
• L'Oreal S.A.
• Jack Black
• Scotch Porter
• Cremo Styling
• Beardbrand
• Texas Beard Company
• Proraso
• Murdock London
• The Man Company
• The Bearded Bastard LLC.
• Smoky Mountain Beard Co.
• Badass Beard Care
• Zeus Beard Products
• Honest Amish
• Wild Willies
• Percy Nobleman
• Billy Jealousy
• Mr Natty
• Revlon Inc
Europe was the largest region in the beard care products market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the beard care products market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.