The beauty drinks market has seen considerable growth due to a variety of factors.
• The market for beauty drinks has experienced substantial growth over the past few years. An expected increase is projected from $3.4 billion in 2024 to $3.78 billion in 2025, representing a compound annual growth rate (CAGR) of 11.1%.
The significant growth observed in the historical period is attributable to factors such as consumer preferences, heightened health consciousness, a focus on preventative health, the targeting of specific consumer demographics, and a rise in skin-related issues.
The beauty drinks market is expected to maintain its strong growth trajectory in upcoming years.
• Growth in the beauty drinks market size is projected to be significant in the coming years, swelling to $5.88 billion by 2029 at a compound annual growth rate (CAGR) of 11.7%.
Factors contributing to this predicted growth in the forecast period include a shift away from traditional beauty products, heightened awareness of beauty, an increase in ecommerce and online retail, celebrity influence, and increases in disposable income. Key trends expected during the forecast period involve ongoing technological progression.
The increasing presence of skin conditions is predicted to boost the beauty drinks market's expansion in the future. Skin conditions encompass a variety of issues that affect an individual's skin, resulting in a range of symptoms and effects. These conditions can include anything from acne, atopic dermatitis, psoriasis, actinic damage, cutaneous lymphoma, rosacea, cutaneous infections, seborrheic dermatitis, and more. Beauty beverages, such as oat milk and fruit juice, can help with hydration, crucial for skin health, particularly for those with atopic dermatitis. As an example, the Skin Cancer Foundation, a US-based organization, projected that there would be about 200,340 melanoma diagnoses in the United States in February 2024. Of these, 99,700 cases will be categorized as in situ (noninvasive), restricted to the epidermis (the skin's outer layer), while 100,640 cases will have invaded the dermis (the second layer of skin). Out of the invasive cases, 59,170 will concern men and 41,470 women. Consequently, the escalating incidence of skin conditions is fueling growth in the beauty drinks market.
The beauty drinks market covered in this report is segmented –
1) By Type: Vitamins And Minerals, Collagen, Carotenoids, Other Types
2) By Function: Anti-Aging, Detoxication, Radiance, Vitality, Other Functions
3) By Distribution Channel: Grocery Retailers, Beauty Specialty Stores, Drug Stores And Pharmacies, Other Distribution Channels
Subsegments:
1) By Vitamins And Minerals: Vitamin C, Vitamin E, B Vitamins, Minerals
2) By Collagen: Hydrolyzed Collagen, Marine Collagen, Bovine Collagen
3) By Carotenoids: Beta-Carotene, Lutein, Astaxanthin
4) By Other Types: Antioxidant-Rich Drinks, Herbal Infusions, Hyaluronic Acid
Leading businesses in the beauty beverage industry are introducing unique products, such as drinks based on aloe, to preserve the skin and provide anti-aging properties. Drinks with aloe are made from the gel taken from the aloe vera plant and are known for their potential health benefits and refreshing flavours. For example, L'BRI PURE & NATURAL, a firm from the US that provides premium skincare and beauty products, launched a novel Aloe + Collagen Super Beauty Drink Mix in September 2023. The drink mix, which has a berry flavour, is filled with Aloe Vera Barbadensis Miller. This helps hydrate the skin, promote collagen production, and provide the body with vital vitamins. The drink mix is one of the offerings in L'BRI's line of skincare and body products based on aloe that aim to promote a healthier and more youthful skin appearance.
Major companies operating in the beauty drinks market report are:
• Nestle SE
• PepsiCo
• AB InBev
• The Coca - Cola Company
• Danone S.A.
• Asahi Group Holdings
• Hangzhou Wahaha Group
• Fonterra Co-operative Group Limited
• Kao Corporation
• Amway
• Shisedo Co. Ltd.
• Hain Celestial Group
• AMC Group Alimentacion Fresco y Zumos SA
• Groupon Inc.
• Kino Biotech Pte Ltd.
• Dr. Ci:Labo Co.Ltd.
• Nutrafol
• Suja Life
• Sappe Public Company Ltd.
• Juice Generation
• Big Quarck Ltd.
• Zoppas Industries Group
• Evolve BioSystems
• Skinade
• DyDo Drinco Inc.
• My Beauty & GO
• Suntory Holdings
North America was the largest region in the beauty drinks market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the beauty drinks market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.