What Has Driven the Growth of the Beer Market in Recent Years?
The beer market has seen considerable growth due to a variety of factors.
• The size of the beer market has seen considerable growth in recent years. It is projected to expand from $221.11 billion in 2024 to $232.98 billion in 2025, marking a compound annual growth rate (CAGR) of 5.4%.
The significant growth during the historic period is largely due to an increase in alcohol consumption, substantial economic development in emerging markets, and comparatively low-interest rates.
What Are the Future Growth Projections for the Beer Market?
The beer market is expected to maintain its strong growth trajectory in upcoming years.
• In the coming years, the beer market is projected to experience significant growth. It is anticipated to achieve a value of $286.83 billion by 2029, growing at a compound annual growth rate (CAGR) of 5.3%.
The expansion in the forecast period is largely due to increase in e-commerce, continuous technological advancements, and growing population. Key trends in the forecast period involve producing non-alcoholic beer, debuting products with natural additives and coloring agents, forming partnerships with e-commerce platforms, investing in AI for enhanced beer quality and taste, and placing emphasis on the launch of flavored and immunity-boosting beer.
What Are the Critical Driver Fuelling the Beer Market's Growth?
The beer market is anticipated to grow during the forecast period due to the rising demand for ready-to-drink (RTD) beverages. These beverages are pre-packaged and can be consumed immediately upon purchasing. Their attractiveness is growing amongst working adults because of their clear labelling and practicality. The emergence of new flavours in RTD alcoholic beverages, coupled with the convenience and portability they offer, is expected to increase their market demand. As such, the beer market is predicted to be propelled by the increased demand for these RTD, including alcoholic, beverages.
What Are The Major Segments Within The Beer Market?
The beer market covered in this report is segmented –
1) By Type: Ales, Lagers, Stouts And Porters, Malts
2) By Packaging: Canned, Bottled, Draught
3) By Category: Mass, Premium
4) By Distribution Channel: Off-Trade Channels, On-Trade Channels
Subsegments:
1) By Ales: Pale Ales, India Pale Ales (IPAs), Brown Ales, Belgian Ales, Amber Ales
2) By Lagers: Light Lagers, Dark Lagers, Pilsners, Bocks, Helles
3) By Stouts And Porters: Dry Stouts, Milk Stouts, Imperial Stouts, Robust Porters, Baltic Porters
4) By Malts: Malt Beverages, Malt Extracts, Non-Alcoholic Malt Beverages
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Which Trends Are Expected To Transform The Beer Market?
Progressions in automation technology, coupled with the necessity for enhancing customer service in busy bars, have amplified the demand for self-operated beer bars. These self-service beer bars are typically equipped with tap assortments set up along a wall, interactive touch screens, and card readers. These facilities allow customers to select their preferred option via the touch screen, process payments using RFID plastic cards, and then dispense their beer directly from the tap in the vending machine. Self-serve beer bars offer a solution to the common issue of ordering drinks in packed bars. An example of this is the PourMyBeer system, which provides customers with the ability to serve themselves using interactive touch screens and taps positioned on walls. By March 2022, this system had been introduced at more than 500 different sites, including casinos, hotels, military bases, restaurants, bars, breweries, food halls, among others. Another enterprise offering similar self-service beer walls is Table Tap, under the trademark of WallTender.
Who Are the Key Players in the Beer Market?
Major companies operating in the beer market include:
• Anheuser-Busch InBev SA/NV
• Heineken N.V.
• Carlsberg Group
• Molson Coors Beverage Company
• Asahi Group Holdings. Ltd.
• China Resources Beer (Holdings) Company Limited
• Diageo PLC
• Kirin Holdings Company
• Limited
• Thai Beverage Public Company Limited
• Kingfisher
• Tuborg
• Budweiser
• Hangzhou Qiandaohu Beer Co. Ltd.
• Harbin Beer
• Tsingtao Beer
• Asahi Super Dry
• Kirin Ichiban Shibori
• Suntory The Premium Malt’s and Sapporo Nama Beer Black Label
• Hubei Jing Brand Brewing Co. Ltd.
• Taiwan Tobacco & Liquor Corporation
• Zhaoyuan Brewing Factory
• Krombacher Brauerei Bernhard Schadeberg GmbH & Co.KG
• Birrificio Italiano
• Bitburger Brewery
• Breckenridge Brewer
• Boston Beer Company
• Dogfish Head Craft Brewery
• Sierra Nevada Brewing Co.
• Squatters Pub
• United Breweries Group
• Erdinger Brewery
• Lasco Brewery
• New Belgium Brewing Company Inc.
• Oettinger Brewery
• Radeberger Brewery
• Scottish & Newcastle
• Stone and Wood Brewing Co.
• Cloudwater Brew Co.
• North America Breweries
• D.G. Yuengling & Son. Inc.
• Cool Beer Brewing Company
• Craft Beer Importers Canada Inc.
• The Napanee Beer Company
• Isla Brewing Company
• The Beer Company Centro Histórico
• Pabst Brewing Company
• SABMiller Plc.
• China Res. Snow Breweries
• Baltika Breweries LLC
• Ambev S.A.
• Grupo Modelo
• Kerin Beverage Company
• Ball Corporation Crown Holdings. Inc.
• Chimay Beers and Cheeses
• BAVARIA N.V
• Group Castel
• Constellation Brands.
What Is The Most Dominant Region In The Beer Market?
Asia-Pacific was the largest region in the beer market in 2024. Western Europe was the second-largest region in the beer market. The regions covered in the beer market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
