The bidets market has experienced strong growth, expanding from $26.88 billion in 2023 to $28.62 billion in 2024, with a compound annual growth rate (CAGR) of 6.5%. This growth is driven by increasing awareness of personal hygiene, environmental concerns leading to reduced toilet paper usage, adoption of smart home technologies, the expansion of e-commerce platforms, a greater emphasis on bathroom luxury and comfort, and a pandemic-driven focus on cleanliness and sanitation. The market is projected to grow to $36.91 billion by 2028, at a CAGR of 6.6%. This future growth will be supported by ongoing technological advancements in smart bidet features, increased urbanization, rising disposable incomes, greater acceptance of bidets in western markets, enhanced marketing and education about bidet benefits, expansion of product lines, and government initiatives promoting water conservation. Major trends include increased use of IoT-enabled bidets with advanced features, development of water-saving models, ergonomic designs, heated seats, air dryers, budget-friendly options, and customizable features.
Global Bidets Market Key Driver
The increasing geriatric population is expected to propel the growth of the bidets market going forward. The geriatric population, typically individuals aged 65 years and older, is rising due to advancements in healthcare that extend life expectancy and declining birth rates globally. Bidets improve hygiene and comfort for the geriatric population by providing an easy-to-use and gentle alternative to toilet paper, especially beneficial for those with limited mobility or health conditions. For instance, in October 2022, according to the World Health Organization, a Switzerland-based health agency, the global population aged 60 years and over is set to increase from 1 billion in 2020 to 1.4 billion by 2030, reaching 2.1 billion by 2050. The number of individuals aged 80 years or older is expected to triple, reaching 426 million by 2050. Therefore, the increasing geriatric population is driving the growth of the bidets market.
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Global Bidets Market Segments
The bidets market covered in this report is segmented –
1) By Type: Ceramic Bidets, Over The Rim Bidets, Toilet Seat Bidets, Handheld Bidets, Portable Bidets, Other Types
2) By Category: Electronic, Manual
3) By Distribution Channel: Stores-Based, Non-Store-Based
4) By End Use: Residential, Commercial
By Geography:The regions covered in the bidets market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
North America was the largest region in the bidets market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period.
Major Bidets Industry Players
Panasonic Corporation, LIXIL Corporation, Kohler Co, Toto Ltd., Geberit International AG, ROCA Group, Villeroy & Boch AG, Boss Bidet, Duravit AG, Bemis Manufacturing Co., Noken Design S A, Laufen Bathrooms AG, Brondell Inc., RinseWorks Inc, Luxe Bidet, Caroma Industries, Drummond Bathroom Ltd., Ludwig s.r.l.s., Infinity Bidet, Xiamen Soothingware Sanitary Co. Ltd.
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Bidets Market Overview
A bidet is a bathroom fixture designed for personal hygiene, used to wash the genital and anal areas after using the toilet. Modern bidets feature adjustable water jets, heated seats, and other amenities for enhanced comfort and cleanliness. They can be standalone units or integrated into toilets, offering an eco-friendly alternative to toilet paper.
Bidets Global Market Report 2023 provides data on the global bidets market such as market size, growth forecasts, segments and geographies, competitive landscape including leading competitors’ revenues, profiles and market shares. The bidets market report identifies opportunities and strategies based on market trends and leading competitors’ approaches.
