The bidets market has seen considerable growth due to a variety of factors.
• The bidets market has seen strong growth in recent years. It is projected to grow from $28.62 billion in 2024 to $30.56 billion in 2025, at a CAGR of 6.8%.
This growth is driven by rising awareness of personal hygiene, environmental concerns leading to reduced toilet paper usage, the adoption of smart home technologies, and the increasing focus on bathroom luxury and comfort.
The bidets market is expected to maintain its strong growth trajectory in upcoming years.
• The bidets market is expected to see strong growth, reaching $39.25 billion by 2029 at a CAGR of 6.5%.
Growth is driven by technological advancements in smart bidet features, rising urbanization, higher disposable incomes, and the normalization of bidet usage in Western markets. Key trends include IoT-enabled bidets, ergonomic designs, water-saving features, and customizable settings.
The growing geriatric population is expected to increase the demand for bidets. The aging population is expanding due to better healthcare and longer life expectancies. Bidets offer a more hygienic and comfortable alternative to toilet paper, particularly for individuals with mobility challenges. According to the World Health Organization, the global population aged 60 and over is set to increase from 1 billion in 2020 to 1.4 billion by 2030. Therefore, the rising geriatric population is driving the growth of the bidets market.
The bidets market covered in this report is segmented –
1) By Type: Ceramic Bidets, Over The Rim Bidets, Toilet Seat Bidets, Handheld Bidets, Portable Bidets, Other Types
2) By Category: Electronic, Manual
3) By Distribution Channel: Stores-Based, Non-Store-Based
4) By End Use: Residential, Commercial
Subsegments:
1) By Ceramic Bidets: Standalone Ceramic Bidets, Integrated Ceramic Bidets (Combined With Toilets), Wall-Mounted Ceramic Bidets
2) By Over The Rim Bidets: Non-electric Over The Rim Bidets, Electric Over The Rim Bidets
3) By Toilet Seat Bidets: Electric Toilet Seat Bidets, Non-Electric Toilet Seat Bidets, Heated Toilet Seat Bidets, Bidet Toilet Seats With Remote Control
4) By Handheld Bidets: Handheld Sprayer Bidets, Manual Handheld Bidet Sprayers, Adjustable Pressure Handheld Bidets
5) By Portable Bidets: Battery-Operated Portable Bidets, Manual Portable Bidets, Travel Bidets With Rechargeable Features
6) By Other Types: Smart Bidets, Integrated Smart Toilet Bidets, Combination Shower And Bidet Systems
Companies in the bidets market are developing advanced toilet systems, such as the 360° self-clean mode, to improve hygiene and convenience. For instance, in July 2022, LUXE Bidet, a US-based provider, launched the NEO Plus line of bidets, featuring a 360° self-clean mode that cleans both the nozzles and the guard gate. These models also include easy-to-remove designs for better toilet bowl cleaning and faster installation.
Major companies operating in the bidets market are:
• Panasonic Corporation
• LIXIL Corporation
• Kohler Co
• Toto Ltd.
• Geberit International AG
• ROCA Group
• Villeroy & Boch AG
• Boss Bidet
• Duravit AG
• Bemis Manufacturing Co.
• Noken Design S A
• Laufen Bathrooms AG
• Brondell Inc.
• RinseWorks Inc
• Luxe Bidet
• Caroma Industries
• Drummond Bathroom Ltd.
• Ludwig s.r.l.s.
• Infinity Bidet
• Xiamen Soothingware Sanitary Co. Ltd.
North America was the largest region in the bidets market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the bidets market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.