The bleisure travel market has experienced robust growth, with its size rising from $394.10 billion in 2023 to $430.86 billion in 2024, at a compound annual growth rate (CAGR) of 9.3%. This increase is driven by the rise of remote and hybrid work models, a growing emphasis on work-life balance, increased corporate travel and global business interactions, improved travel and hospitality services for business travelers, and flexible work arrangements. The market is expected to continue its growth trajectory, reaching $619.18 billion by 2028 at a CAGR of 9.5%. Factors contributing to this growth include the ongoing evolution of hybrid and remote work arrangements, a rise in experiential and personalized travel preferences, advancements in travel technology and connectivity, increased focus on employee well-being and mental health, and the expansion of global business opportunities and international trade. Key trends during the forecast period include the integration of AI and technology, a greater emphasis on eco-friendly travel options and sustainable practices in the hospitality industry, the expansion of digital nomadism, customized itineraries, and advancements in travel technology and connectivity.
Global Bleisure Travel Market Key Driver
The rising working-age population is expected to propel the growth of the bleisure travel market going forward. The working-age population includes individuals between the ages of 15 and 64 who are economically active and part of the labor force. This population is growing due to increased life expectancy and higher birth rates in emerging economies. Bleisure travel is becoming more relevant in a rising working-age population by enhancing work-life balance and employee satisfaction, which can boost productivity and retention. For instance, in May 2021, according to the Conference Board Inc., a US-based non-profit research organization, the US working-age population is projected to grow over the next decades, with the growth rate increasing from around 0.2% in 2020 to 0.6% in 2040, thereby limiting the labor supply. Therefore, the rising working-age population is driving the bleisure travel market.
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Global Bleisure Travel Market Segments
The bleisure travel market covered in this report is segmented –
1) By Travel Type: Domestic, International
2) By Travel Duration: 2-4 Days, 1 Week, Above 1 Month
3) By Age Group: Millennial, Generation X, Other Age Groups
4) By Employee: Executives, Middle Management, Entry Level Employee
5) By Industries: Government, Corporate
By Geography:The regions covered in the bleisure travel market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Europe was the largest region in the bleisure travel market in 2023. North America is expected to be the fastest-growing region in the forecast period.
Major Bleisure Travel Industry Players
Marriott International Inc., Booking Holdings Inc., Carlson Wagonlit Travel (CWT), Expedia Group Inc., Hilton Worldwide Holdings Inc., Airbnb Inc., Hyatt Hotels Corporation, Accor Group, InterContinental Hotels Group PLC, BCD Group, The Priceline Group Inc., Flight Centre Travel Group Ltd., Cvent Holding Corp., Fareportal Inc., Travel Leaders Group Holdings LLC, World Travel Holdings Inc., Aviareps AG, FCM Travel Solutions, CT Travel Group Ltd, Wexas Ltd, JTB TRAVELS LLP, TravelPerk S.L.
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Bleisure Travel Market Overview
Bleisure travel is a type of travel that combines business trips with leisure activities, allowing travelers to extend their stay at a destination for personal enjoyment and exploration. This travel is utilized by professionals to maximize the benefits of their business trips by exploring new places, relaxing, and experiencing local culture without the need for separate vacation time.
Bleisure Travel Global Market Report 2023 provides data on the global bleisure travel market such as market size, growth forecasts, segments and geographies, competitive landscape including leading competitors’ revenues, profiles and market shares. The bleisure travel market report identifies opportunities and strategies based on market trends and leading competitors’ approaches.
